The Edmond Sun

Business

June 29, 2012

Former coach, family open Wireless Zone franchise in Edmond

Company emphasizes customer service, community involvement

EDMOND — The first Wireless Zone franchise in Oklahoma opened its doors June 8 on the northeast corner of Second Street and Santa Fe under the ownership of the Tracy Holland family.

Tracy and his wife Jill have five sons and three of them are working with their father to make the family business a success.

Wireless Zone is the largest wireless retail franchisor in the country, and the Edmond location is the farthest franchise operation to the west, a company spokeswoman said. Holland chose the franchise after serving as head football coach for the University of Central Oklahoma for four seasons ending in 2011.

Having run a successful consulting business for several years prior to coaching, Holland said he wanted to make a fresh start with a new business venture.

“Overall, as franchises go Wireless Zone is highly rated with a great track record,” he said. “It was ranked recently as the No. 1 franchise in its category by Entrepreneur magazine. With Verizon making a push in this area I felt like it was a great opportunity.”

Opening his store has allowed Holland to pursue his goal of becoming a business owner in the wireless industry but more importantly, it has created an opportunity for his sons to build a future in the wireless industry for themselves.

With four full-time employees in addition to himself, the three brothers working at Wireless Zone with their father include Tucker Holland, Chad Holland and Eric Holland.

Tucker works part-time while attending UCO and 23-year-old Chad is working within the store as a partner. Eric, 25, is in charge of public relations, marketing and charities within the community. Partially blind, Eric has fought a lifelong battle with cancer after being diagnosed with a brain tumor as a child.

“My family is originally from Oklahoma,” Tracy Holland said, “and after Eric was diagnosed with a brain tumor, we moved back here from Colorado mainly so Eric could go to the Oklahoma Children’s Hospital.”

They fell in love with Oklahoma and never left, Tracy said.

The Hollands have two other sons living in Edmond, Zachary and Chase.

Wireless Zone Foundation is set up as a national charity and customers can contribute part of their purchase sale to the foundation.  

“Community service is ingrained within the company,” Tracy Holland said. “The company wants its franchisees to be heavily involved in the local communities, and this is something we are very excited about.”

Every Wireless Zone store is independently owned and operated, exclusively offering Verizon Wireless products and services. Founded in 1988, by 2010 the company had grown to more than 400 locations thanks to its recession-friendly and finance-friendly model, said Craig Aherns, vice president of system standards for Wireless Zone.

Aherns added that there is still some fallout and concern over the economy, making the ability to borrow money the greatest challenge for new franchisors.

“Name a product people value as much as their cell phone,” Aherns said. “It has become an extension of a person, one of those things people check and don’t think they can live without.

“Verizon and the accessories we sell are still a potential huge marketplace out there, and the investment community as well as lenders see the potential and success of the business.”

Aherns said the training team was impressed with what was going on in Oklahoma City.

“There is a lot of energy in Oklahoma City and Tulsa,” Aherns said. “It is a good economy and a good fit.”  

Aherns added Wireless Zone is about service and being involved in the community and Tracy is representative of those things.

“He lives in Edmond and raised his family in Edmond,” Aherns said. “You are going to see Tracy at church, in the grocery store, all over town. One of the keystones you get with Wireless Zone is the relationships you form.

“People give great thought as to what phone they want to purchase, and we have knowledgeable people to help them learn how to do what they need to do.”

Customer service sets Wireless Zone apart, Aherns said, adding good customer service puts a smile on people’s faces and the Holland family is all about serving others.

“I think Tracy is just an outstanding person,” Aherns said. “He is involved in charity work and involved in the community. We have been excited for his store to open.”

The store is at 2225 W. Edmond Road and is open seven days a week. Hours are from 9 a.m. to 8 p.m. Monday through Saturday and from 11 a.m. to 5 p.m. Sunday.

1
Text Only
Business
  • earth day 7.jpg Central community learns about water conservation

    Edmond residents know about rain that falls from their roofs after a storm. Some may not know what kind of important role it plays in the nation’s water supply.
    Tim Tillman, the University of Central Oklahoma’s sustainability coordinator, said UCO has a tradition of innovation in sustainable practices. Tillman said Earth Day, first brought to the campus more than 20 years ago, began that tradition.
    During Tuesday’s Earth Day Fair, Jason Summers, a Coca-Cola account manager for on-premise sales, was giving away rain barrels and educating members of the Central Oklahoma community about the benefits of rain barrels.

    April 22, 2014 3 Photos

  • pic 2.JPG Energy secretary touts CNG fleet conversion

    Oklahoma Secretary of Energy and Environment Michael Teague said the state is leading the way in converting its fleet of vehicles to run on compressed natural gas.
    And, he adds, the state is working to get federal officials engaged in moving its fleet of vehicles in Oklahoma to use CNG.
    Teague made those statements Tuesday during a visit to Champion CNG, 13915 N. Harvey Ave. in Edmond. The visit also coincided with Earth Day.

    April 22, 2014 1 Photo

  • Do White Castle prices tell us anything about the minimum wage?

    The paper looked at how many delicious steamed sliders the minimum wage has been able to purchase over time. The point is that as it notes, in 1981, the $3.35 minimum could buy a whole dozen. Today, at $7.25, it could purchase just 10.

    April 22, 2014

  • Amber waves turning gray as farms lose younger generation

    Jerry Pfeiffer was thrilled when his 25-year-old son Kelsey announced plans to return to the family’s farm in Orlando.

    April 21, 2014

  • Jolley says Oklahoma common sense needed in Congress

    The conservative values that persuaded voters to elect state Sen. Clark Jolley to the state Legislature 10 years ago have not changed, he said. Jolley will bring the same values to Washington, D.C., if voters elect him to the Congressional 5th District, he said.
    More people today are moving to Oklahoma from Texas than vice versa, Jolley said. State government is solving problems, he added. So what the federal government needs is a lot of Oklahoma common sense solutions, said Jolley, R-Edmond.

    April 21, 2014

  • Edmond up 15 percent in sales tax revenue

    City sales tax receipts for April continued a positive with an increase of 6.03 percent over the same period two years ago, City Manager Larry Stevens said last week.
    The amount received in April 2014 represents sales tax collections from the last half of the month of February and the first half of March according to the office of City Finance Director Ross VanderHamm.

    April 21, 2014

  • Smartphone kill switches are coming

    Smartphones need kill switches. It's a relatively easy solution to the pricey (and irritating) problem of smartphone theft. But who would have thought that the big carriers would team up with Apple, Google, Microsoft, Nokia, Samsung and lots of other manufacturers to voluntarily begin adding the technology by July 2015? The cooperative spirit! It makes so much sense!

    April 19, 2014

  • Biggest student loan profits come from grad students

    This week, the Congressional Budget Office projected that the federal government would earn roughly $127 billion from student lending during the next 10 years.

    April 19, 2014

  • Kaiser joins Thunder ownership group

    Tulsa businessman George B. Kaiser has been approved by the NBA Board of Governors as a new partner in The Professional Basketball Club LLC, which owns the Oklahoma City Thunder. Thunder Chairman and CEO Clayton I. Bennett made the announcement Friday. Kaiser is purchasing the ownership interest of Tom L. Ward.
    “We are honored to welcome George Kaiser as a member of the ownership group of the Oklahoma City Thunder,” Bennett said. “George is a well-respected and important Oklahoma business leader, as well as one of the state and nation’s top philanthropists. His commitment to successful business and community leadership is in true alignment with that of the Thunder.
    “I also appreciate the commitment and leadership provided by Tom Ward as a member of our ownership group from the beginning,” Bennett added.

    April 18, 2014

  • Food Bank’s Leadership Council applications now available

    The Regional Food Bank of Oklahoma invites young professionals to submit applications for the nonprofit’s first-ever Leadership Council. The Leadership Council connects young professionals interested in getting involved in their community and state through engagement with the Regional Food Bank of Oklahoma. These dedicated individuals, aged 24 to 35, will volunteer their time and creativity to raise awareness about the issue of hunger and increase the visibility of the Regional Food Bank and its mission of “Fighting Hunger … Feeding Hope” in Oklahoma.

    April 18, 2014

Stocks