The Edmond Sun


August 10, 2012

Camping World to buy Lee's RV Superstore

EDMOND — Lee’s RV Superstore, a family owned recreational vehicle dealership on the south edge of Edmond, will be traveling down the road with a new driver behind the wheel soon.  

Owner Lee Litchfield is selling his business to Camping World RV Sales.  Lee's RV sells travel trailers, fifth wheels and motorhomes around the world including top RV manufacturers such as Newmar, Jayco and Four Winds.  They also have a good selection of used RVs, used diesel pushers, used Class A and Class C motorhomes.

Litchfield said in early 2012 Camping World called and asked if he was interested in selling. He was, but wanted to make sure that his customers and his 50+ employees were taken care of. Most of the employees have elected to stay and Litchfield himself may help Camping World with some future projects and acquisitions. He said he welcomes the chance to have more time with his wife and kids, yet to still be actively involved at what he loves most.

“I love the RV business, but I am looking forward to working for someone else and playing more golf.”

He said Camping World has 35,000 transactions a year and because of the high sales volume they have the buying power to pass better pricing on to their customers. “They are neat, clean and professional,” Litchfield said, “and Camping World has the ability to help people on the road with their many locations throughout the United States.”

In buying the business, Camping World is also obtaining a stellar service department.  Lee's RV has won the Newmar Platinum Service Award nearly every year Newmar has presented it. To be selected a business must have outstanding service facilities, RVDA certified technicians, outstanding customer satisfaction and a host of other qualifiers. Lee's has also won the Jayco Gold Circle Award for excellence 25 consecutive years and counting.  Lee's RV technicians regularly attend factory service schools in order to stay cutting edge.  Scores of customers from hundreds of miles away plan their trips through OKC, in order to have their half-million dollar RV buses serviced at Lee's RV.

Roger Nuttall, president of Camping World RV Sales, said, “The acquisition of Lee’s RV is an important strategic fit and it offers us excellent growth opportunities in the south central region of the U.S. Lee’s RV has a professional and talented management team and we are pleased to reach this agreement with such a high quality organization. We look forward to the positive sales and earnings contributions the Oklahoma City location will make to our company in the years ahead.”

The first Camping World in Oklahoma joins the almost 100 other national locations.

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