Mazda must be dabbling in black magic.
How else can you explain the fact that this relatively small Japanese company is doing what no one else in the car industry seems to have figured out? They’re building cars that get amazing gas mileage and are exhilarating to drive at the same time.
Doing one or the other is easy. If you cram a giant engine into a little car, you’ll get people’s hearts racing. And on the flip side, you can put a puny engine into a tin-can car and get good gas mileage.
But what Mazda has done with this car, the all-new Mazda3, is remarkable.
First of all, it’s rated for 41 mpg on the highway. To put that in perspective, it’s the exact same mileage figure as the first-generation Toyota Prius hybrid, which set the standard for hyper-efficient cars when it was introduced.
Unlike many fuel-saving cars, though, the Mazda3 doesn’t feel like a dinky, hamster-powered contraption. It feels quick and nimble, matching the breathtakingly fun feeling that I loved in the previous generation 3.
I’m not quite sure how Mazda managed to do that. Mazda’s Department of Marketing Mumbo Jumbo came up with the term “SKYACTIV” to describe how the engine, transmission, body and chassis work together to boost performance and gas mileage, but black magic still makes more sense to me.
Whatever the root cause, this is one of my favorite small cars to drive in a long time. And it’s for reasons that go much deeper than gas mileage.
From the driver’s seat, this new design feels like one of the fastest, most fun compact cars you can buy. It doesn’t drive at all like a car that’s designed for good gas mileage, strangely enough.
I love the new look Mazda gives this car for 2014. It gets a long, sports-car-like hood, swept-back headlights and a sleek, expensive-looking overall shape. I think it looks like a smaller, sportier version of the pricey Lexus RX 350 that I tested last week.
Inside, this is one of the best cabins I’ve ever seen in a compact car. It has soft materials on the dash, tight construction, and — at least in my test car — all the bells and whistles you could possibly imagine being in a commuter vehicle: automatic headlights, a heads-up display, lane departure warning, dual-zone climate control, push-button start, blind-spot sensors, a navigation system and lots more.
On the downside, all those extras added a lot to the price of my test car. It rang up over $29,000, which — to me, at least — seems like an awful lot of money for a Mazda compact car. The base version of this car, starting under $17,000, makes more sense for most people.
As a whole, though, this is one of the most impressive small cars I’ve driven in years. Even at the end of its lifespan, the previous generation Mazda3 was one of my favorites, and this new version raises the bar even higher.
It’s kept the lovable, fun-to-drive spirit of the Mazda3 while adding better gas mileage for today’s world. If Mazda had to stick pins into Honda and Toyota voodoo dolls to do that, so be it.
Mazda must be dabbling in black magic.
Smartphone kill switches are coming
Smartphones need kill switches. It's a relatively easy solution to the pricey (and irritating) problem of smartphone theft. But who would have thought that the big carriers would team up with Apple, Google, Microsoft, Nokia, Samsung and lots of other manufacturers to voluntarily begin adding the technology by July 2015? The cooperative spirit! It makes so much sense!
Biggest student loan profits come from grad students
This week, the Congressional Budget Office projected that the federal government would earn roughly $127 billion from student lending during the next 10 years.
Kaiser joins Thunder ownership group
Tulsa businessman George B. Kaiser has been approved by the NBA Board of Governors as a new partner in The Professional Basketball Club LLC, which owns the Oklahoma City Thunder. Thunder Chairman and CEO Clayton I. Bennett made the announcement Friday. Kaiser is purchasing the ownership interest of Tom L. Ward.
“We are honored to welcome George Kaiser as a member of the ownership group of the Oklahoma City Thunder,” Bennett said. “George is a well-respected and important Oklahoma business leader, as well as one of the state and nation’s top philanthropists. His commitment to successful business and community leadership is in true alignment with that of the Thunder.
“I also appreciate the commitment and leadership provided by Tom Ward as a member of our ownership group from the beginning,” Bennett added.
Food Bank’s Leadership Council applications now available
The Regional Food Bank of Oklahoma invites young professionals to submit applications for the nonprofit’s first-ever Leadership Council. The Leadership Council connects young professionals interested in getting involved in their community and state through engagement with the Regional Food Bank of Oklahoma. These dedicated individuals, aged 24 to 35, will volunteer their time and creativity to raise awareness about the issue of hunger and increase the visibility of the Regional Food Bank and its mission of “Fighting Hunger … Feeding Hope” in Oklahoma.
Logan County Health Department observes Administrative Professionals Week
The Logan County Health Department is recognizing the work of its seven administrative professionals during Administrative Professionals Week, April 20-26.
Tractor Supply Company launches spring 2014 Paper Clover campaign
Tractor Supply Company, in partnership with National 4-H Council, recently announced the launch of its spring 2014 Paper Clover Campaign.
Tractor Supply Company, the largest retail farm and ranch supply store chain in the United States, raised more than $3.2 million for 4-H programs across the country through the Paper Clover Campaigns during the past four years.
U.S Cellular offers device trade-in program, app recommendations
In honor of Earth Day (April 22), U.S. Cellular encourages people to recycle their old electronic devices and is providing incentives to do so. Customers can get up to $250 when they trade in qualified smartphones — including Apple® iPhones — at U.S. Cellular retail locations through the company’s Trade-in Program.
Sun Life Financial accepting grant applications
The U.S. Business Group of Sun Life Financial Inc. recently announced its Request For Applications for Sun Life Rising Star Awards grants from Tulsa/Oklahoma City Area nonprofit organizations that promote the academic achievement of under-served youth. Applications are available now at sunliferisingstar.com. The deadline for submissions is June 9.
Qdoba Mexican Grill celebrates grand opening on Covell
Qdoba Mexican Grill recently had a ribbon cutting to celebrate the grand opening of its newest location at 1300 W. Covell Road. The franchise joins nine others in the Oklahoma City and Lawton areas and boasts a wide variety of menu items including gumbos, burritos, tacos, quesadillas and five types of salsa as well as options for children. Each restaurant prepares ingredients fresh daily and is available to cater small or large parties with three types of hot bars: Naked Burrito, Taco and Nacho. “We also offer rewards cards, easy to register from a smart phone or computer,” reports owner/operator David Smith. For more information, call 405-285-0355 or visit www.qdoba.com.Caption header 24 Frtgr Bold Cd
Family, friends remember beloved ‘T-shirt man’
If you have lived in the Oklahoma City metro area during the past 40 years, chances are you’ve worn one of Tony Newcomb’s T-shirts.
This week, family members and friends have been remembering the “T-shirt man” who died April 15 after a long struggle with Parkinson’s disease. He was 72.
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