The Edmond Sun


November 30, 2012

Health care solution offers affordable medical care

SalernoHealth cuts health care costs for employers

EDMOND — SalernoHealth is a new health care solution that provides affordable direct medical care for employers, employees and their families.

SalernoHealth was founded in January but it has been an idea in the making since 2007, said Edmond resident Ed Bertels, SalernoHealth managing partner.

“We have been looking at something less expensive than health care available on the market today since 2007,” Bertels said.

SalernoHealth is not health insurance, but a different option.

Health care premiums are not going down, he added, and this plan is one that can save dollars for the company purchasing it.

“Since 1999 there has been a three-fold increase in inflation and health care has seen a 255 percent increase in the last several years,” Bertels said.

Most insurance policies are based on high volume and low cost, but SalernoHealth is based on a different model. With SalernoHealth the administrative costs are all but eliminated, and the physician is paid based on membership enrolled in the program.

“I would liken it to a cousin of concierge medicine where a specific amount is paid per month no matter how many times the concierge doctor sees a patient. It is the same access but not the same cost as concierge medicine. There is an office visit charge of $30, which includes lab work and X-rays done in the office.  

“Within the first two tiers of the health care plan you have access to exceptional primary care and specialty/surgical care without the worry of deductibles, complex paperwork, co-insurance, pre-authorizations or pre-existing condition exclusions,” Bertels said.

And a patient can go to any one of the six doctors.

“We have a network of experienced primary care physicians, specialists and surgeons throughout the Oklahoma City metro area providing direct medical care based on the most frequently performed tests and procedures all in an affordable membership,” Bertels said.

“If a patient has already been seen by a doctor and is showing signs of the previous illness a diagnosis may be given over the med-line bringing a continuity of care and a reduction of unnecessary visits to the doctor’s office,” he said.

Doctors have offices in Edmond, northwest Oklahoma City, Mustang, Moore, Midwest City and Mid-town.

“We have an expandable base based on the number of patients,” Bertels said.

There are three levels with SalernoHealth including primary care physicians in the first tier, a surgical specialty plan in the second tier and a major medical wrap-around policy in the third tier provided by licensed insurance brokers not SalernoHealth.

“SalernoHealth offers a health care membership plan starting at $49. The savings will be in the first two layers,” Bertels said. “The cost is reduced because the doctor gets paid a specific rate for each person paying into the plan.”

The policy offered by SalernoHealth is written into the Affordable Medical Care Plan, and Bertels said the fact that Obama Care passed gives more wind in their sails.

“No one has done anything like this or is doing anything like it,” Bertels said.

“Our plan is 30 to 40 percent less than other plans and the only model that shows a significant decrease,” Bertels said. “We know premiums are never going to go down for health care, but this plan keeps the price down for an employer purchasing insurance for employees or for an individual looking for insurance on his own.”

The company employs eight people in the office. Six family doctors and 14 physicians are contracted to work with the plan, each doctor with 15 to 20 years of experience and each with his own existing practice.

“At this time I would say 40 to 50 percent of all emergency room visits could be seen by primary care doctors,” Bertels said. “We have the right approach, and we are the only company that can significantly reduce premiums.

“We are not insurance but rather direct medical care.”

FOR MORE information, contact Ed Bertels at 607-4455 or go online at

Text Only
  • psc 1.jpg City likely to borrow less for PSC due to sky-high tax revenue

    During his State of the City Address Edmond Mayor Charles Lamb made a political announcement — he’s planning on running again for the office.
    Lamb made the comments in the question-and-answer session of his presentation during an Edmond Area Chamber of Commerce luncheon at Rose Creek Golf Course, 17031 N. May Ave.
    Mayor pro tem from 2005-2011, Lamb was elected mayor last year. His long record of service in Edmond includes serving on the City Council from 1993 to 2011.
    The question about if he will run again came from the audience. Lamb alluded to his desire to be around when the Public Safety Center is finished, which will be in the fall of 2015; the next mayoral election will be in the spring of 2015.

    April 15, 2014 1 Photo

  • Dr. Fielding’s variance denied by close vote

    Reverse-angle parking will continue at the 13 N. University Drive office of Dr. Brad Fielding. The Edmond City Council rejected a variance request by the local optometrist to end the city’s pilot project in front of his medical facility.
    Councilman Nick Massey and Councilwoman Victoria Caldwell supported Fielding’s variance request that was dismissed in a 3-2 vote.
    Four parking lines were striped late last year at Fielding’s business after the city opened new bicycle lanes along University. The city cites the safety for bicyclists and motorists who traditionally depart while backing into traffic as the main reasons for introducing reverse-angle parking.

    April 15, 2014

  • brisket2.jpg Food Network show visits Guthrie for ’89er Days

    Guthrie’s annual ’89er Days Celebration provides a variety of activities for people to enjoy including a carnival, rodeo, parade and lots of food vendors.
    This year, visitors at the 84th annual event, which runs Tuesday through Saturday, will notice an added bonus when a film crew from the new television series “Carnival Eats” will be in town filming for its inaugural episode.

    April 15, 2014 1 Photo

  • jc_TOUCH THE CLOUDS.jpg OSBI grounds voted locale for new sculpture

    City staff is working toward an agreement with the Oklahoma State Bureau of Investigation Lab to place the “Touch the Clouds” bronze sculpture on the OSBI grounds on Second Street. The City of Edmond would retain ownership of the artwork.
    The Edmond City Council voted 4-1 this week to allow city staff to negotiate the agreement as soon as possible. Mayor Charles Lamb voted against pursuing the agreement.
    City Councilwoman Victoria Caldwell said she was initially interested in placing the sculpture near the Smith House because of it’s proximity to state Highway 66.

    April 15, 2014 1 Photo

  • 11 file for county offices

    Eleven candidates filed for Oklahoma County races last week with County Assessor Leonard E. Sullivan, 79 of Oklahoma City, re-elected to office without opposition, said Doug Sanderson, secretary of the Oklahoma County Election Board.
    Voters will nominate their party’s candidates on June 24 for the statewide primary election, Sanderson said. A run-off primary election is set for Aug. 26. The statewide general election is scheduled for Nov. 4.

    April 14, 2014

  • Why Facebook is getting into the banking game

    Who would want to use Facebook as a bank? That's the question that immediately arises from news that the social network intends to get into the electronic money business.

    April 14, 2014

  • Rally for Rigs OIPA hosts Rally for the Rigs

    The Oklahoma Independent Petroleum Association this week hosted a “Rally for the Rigs” at the Oklahoma state Capitol.

    April 12, 2014 1 Photo

  • Watch China for the next economic trigger

    For my male readers out there, remember back to your teens and 20s when one of the primary goals was getting a date and finding a girlfriend? Oh come on! You can admit it.  Well imagine how it would have complicated matters if no woman would give you a second thought if you didn’t own property. No, not that old beat up car you drove and sometimes slept in. I mean real property, as in a house.

    April 11, 2014

  • Sunshine 1 Sun salutes Sunshine Award winners

    The Edmond Sun brought more than 100 businesses together April 4 for the annual Sunshine Awards breakfast at First Presbyterian Church of Edmond. Catering was provided by Sunshine Award winner Millie’s Table.

    April 11, 2014 2 Photos

  • Millions of Android phones, tablets vulnerable to Heartbleed bug

    Millions of smartphones and tablets running Google's Android operating system have the Heartbleed software bug, in a sign of how broadly the flaw extends beyond the Web and into consumer devices.

    April 11, 2014