Skimpy Mixers are the newest thing in drink mixes and they have hit the store shelves in Edmond.
Walmart is stocking this low-calorie drink sensation in more than 1,300 stores across the nation, and the two Walmart Supercenters have them available in Edmond.
Skimpy Mixers created these mixes to give consumers a unique flavor and a healthier alternative when drinking alcoholic beverages by tying in with their motto, “Skimp on the Calories, Not on the Taste.”
During a bachelorette pool party, Megan Toole, now Toole-Hall, was introduced to a frozen drink tasting remarkably like a Dreamsicle. It was called what else, a Frozen Dreamsicle, and when the frozen drink ran out she was left wanting another.
“In 2010 my bachelorette weekend had a Frozen Dreamsicle drink on tap, and they ran out just when I wanted another one,” Toole said. “I left that party searching for a Frozen Dreamsicle.”
Finding drinks of the same name but that just didn’t taste the same, Toole said she and her friends started experimenting with flavors.
“We found out the original drink had about 800 calories so we got in our kitchen and started subbing down,” Toole said, “to try to mimic the original version by trying several different sweeteners and multiple ingredients. We would invite our neighbors over to taste test, and it took us a year and a half to finally get the flavor we wanted.”
Skimpy Mixers has three co-founders, President/CEO Megan Toole-Hall; Vice President Krista LaMothe and co-founder Summer Lamons.
Both Toole-Hall and Lamons graduated from Edmond North High School in 1995 and ran cross country together. Toole was a high jumper and won state three out of four years.
Their parents still live in Edmond. Megan’s parents are Jerry and Gloria Sunderland. Summer’s parents are Jan and John Lamons.
“We like to come home to Edmond,” Toole-Hall said, “and I am a Daddy’s girl so we come home a lot.”
Both of the women went to college on athletic scholarships. Toole went to the University of Oklahoma and then transferred to Oklahoma State University where she graduated with a degree in marketing.
Lamons graduated from University of Tulsa with a Bachelor of Science in biological sciences and master’s degree in dietetics with an emphasis in health promotion from the University of Oklahoma.
LaMothe is from Perry, Ill., and graduated from the University of North Texas with a degree in marketing.
The combination of Toole-Hall and LaMothe’s marketing degrees and Toole-Hall having the knowledge of starting and owning a successful business that was started from the ground up, made for a perfect combination to create and run the company Skimpy Mixers.
According to Toole-Hall, Lamons is the brains of the group. LaMothe worked for Toole in her insurance company.
“I knew I was going to have to have partners, and we all get along and work well together,” Toole-Hall said.
The girls use a real fruit concentrate and Splenda for sweetener to come up with flavors that have 45 calories or less for each drink mix.
Skimpy Mixers are sweetened with real fruit juice concentrate so they actually taste great and not like you are drinking something diet, Toole-Hall said.
“They are ‘lower in calorie’ but they aren’t so low that they lack flavor,” she said. “I drink regular soda and am not a diet cola drinker so I wanted to make sure that our flavors taste like the real deal.”
Lamons created the nutritional profile and formulation for each flavor. “Our mixers are gluten-free, sweetened with Splenda and real fruit juice, and have no aspartame,” Lamons said.
After many taste tests with their family and neighbors they finally got far enough to pull in a food scientist to tweak and finish up the mix in 2012.
The Skimpy Mixers line now has five flavors including Orange, Pineapple, Berry Lemonade, Skimpy Margarita and Sweet ‘N Sour with Cherry Limeade set to come out in the near future. Each flavor is under 45 calories and has 7 grams of sugar.
“Skimpy Mixers is a low calorie drink mixer that tastes great with your favorite rum, tequila, whiskey, champagne or vodka,” Toole-Hall said. “No matter what you have in the kitchen, you will be able to make an amazing drink.”
While the ladies had the mix in the lab they started brainstorming to try and figure out a name for the company, design a logo and determine the individual Mixers names.
It took months to figure out a logo and Megan sketched up a design on paper late one night and used three squiggle lines in the letter “I” in Skimpy to represent the three original creators that had worked so hard in the kitchen for so many hours to get the mix to taste just right.
“It is all about timing,” Megan said, and their timing has been flawless.
They needed a bottling company, packaging, distributor and they all fell in line.
“In October we decided, ‘Let’s go to Walmart,’” Megan said. “I walked into the corporate offices and walked out with 50 stores. Those grew to 250 stores, then 350, and now we are in more than 1,300 stores across the nation.”
“It has been quite a ride,” she added. “We knew we had a great product that everyone loves, even the guys, but we had no idea it would take off so fast. We hope this is the beginning of something big.”
Skimpy Mixers LLC headquarters are based in Carrollton, Texas, and the mixers are formulated there and bottled in Chicago. The founders have been collectively based in the Dallas area for 14 years.
Their distinctive zebra-print bottle sleeves make them easy to spot on store shelves. The mixers retail for about $4.98 per 32-ounce bottle. They also can be purchased by the case, online at www.SkimpyMixers.com.
FIND Skimpy Mixers on Facebook, Twitter @SkimpyMixers, Instagram, VINE and Pinterest.
Skimpy Mixers are the newest thing in drink mixes and they have hit the store shelves in Edmond.
Edmond, Norman plan teacher job fairs
Edmond and Norman public schools have teacher job fairs planned beginning March 25.
Prospective teachers for the Edmond Public Schools should make plans to attend the district’s Teacher Job Fair from 3:30-5:30 p.m. March 25-26 at the administrative headquarters, 1001 W. Danforth in Edmond.
Saxum awards $155K in service grants
Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently selected five nonprofit organizations in Oklahoma to receive grants totaling $155,000 in pro-bono services. These grants are a part of Saxum’s Step Up program, which is in its fifth year.
Panera guests have opportunity to help feed children
This Friday, Panera Bread is once again partnering with the Regional Food Bank of Oklahoma.
Through Panera Bread’s monthly fundraiser, 2nd Friday, Panera will make a donation to the Regional Food Bank of Oklahoma’s Food for Kids Backpack Program. Since 2012, Panera Bread has raised more than $30,200 through promotions, which sponsored 151 children in the Food for Kids Backpack program.
New YMCA celebrated
The Edmond YMCA at Mitch Park, at 2901 Marilyn Williams Drive, recently had a ribbon cutting in conjunction with Edmond Public Schools and the City of Edmond to celebrate the grand opening of the new facility. Featuring state-of-the-art equipment, leisure pools and a variety of classes, the new structure also houses a competition pool that is owned by Edmond Public Schools and dedicated to their use by high school swim teams. For more information, call 330-4016 or visit www.ymcaokc.org.
Kimray announces relocation of Oklahoma City headquarters
Kimray Inc., a manufacturer of oil and gas control equipment, recently announced its intentions to relocate its Oklahoma City headquarters. The company plans to move to a 136-acre property on the northwest corner of Eastern Avenue and Britton Road. The company initially plans to develop about 30-35 acres of the property. The relocation will allow for decades of future growth and will improve the efficiency of Kimray’s operations.
Coolgreens to temporarily close downtown location
Coolgreens, a healthy alternative to casual dining offering fresh salads, wraps, flatbread pizzas and homemade soups, recently announced the temporary closing of its downtown City Place location at 204 N. Robinson March 1. The downtown store is slated to reopen in January 2015 with new morning hours and menu options, including breakfast items and a juice bar.
Local state representative wins technology award
Oklahoma state Rep. Jason Murphey, R-Guthrie, has been designated as one of Government Technology magazine’s top 25 Doers, Dreamers and Drivers for his work to apply innovation and technology in Oklahoma state government. Since 2002, Government Technology has honored those individuals who have transformed the public sector through the smart use of technology.
Heartland Payment Systems breaks new ground in city
Heartland Payment Systems executives were joined by Edmond City Council members for a groundbreaking ceremony Friday at the site of the new Heartland Payment Systems’ 22,000-square-foot facility.
Heartland Payment Systems, one of the nation’s largest payment processors and a leading provider of merchant business solutions, celebrated the start of construction at the site in Edmond on South Boulevard.
Flourish delivers care from new state-of-the-art facility
In business since 2004, as part of its ongoing efforts to offer Oklahomans a premier healthcare experience in a caring environment, Flourish Pharmacy & Nutrition has opened the doors on a new, state-of-the-art facility on North Pennsylvania Avenue, just north of Memorial Road.
Flourish president and CEO Jerrod Roberts says the new facility is part of alleviating pain and suffering with unique pharmacy care practice on the cutting edge of technology.
One of the new facility’s hallmarks is the state-of-the-art compounding lab for preparing custom prescriptions. Flourish is the first and only Oklahoma compounding pharmacy to achieve accreditation by PCAB (Pharmacy Compounding Accreditation Board), a certification that ensures best practices for the quality and safety of compounded prescriptions.
Patton moves east for new corrections gig
In Robert C. Patton, Oklahoma is getting a new corrections director from Arizona who is more than willing to use private prisons as a means to deal with inmate overcrowding.
“I’m a (prison) bed manager. I’ll tell the policy makers I need beds, and if I can convince them that I need beds, then it’s their jobs on whether it’s public or private,” said Patton, whose first day as Oklahoma Corrections Department director began Tuesday.
Patton’s position on private prisons is far different than that of Jones, the former director who resigned in October following clashes with elected officials who wanted to put more inmates in private facilities.
The Oklahoma Board of Corrections last month approved a measure that allows the state to seek proposals from private prison companies to provide an additional 350 to 2,000 medium-security beds for state inmates.
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