The Edmond Sun

Business

February 15, 2014

Skimpy Mixers combines great taste with low calories

EDMOND — Skimpy Mixers are the newest thing in drink mixes and they have hit the store shelves in Edmond.

Walmart is stocking this low-calorie drink sensation in more than 1,300 stores across the nation, and the two Walmart Supercenters have them available in Edmond.

Skimpy Mixers created these mixes to give consumers a unique flavor and a healthier alternative when drinking alcoholic beverages by tying in with their motto, “Skimp on the Calories, Not on the Taste.”

During a bachelorette pool party, Megan Toole, now Toole-Hall, was introduced to a frozen drink tasting remarkably like a Dreamsicle. It was called what else, a Frozen Dreamsicle, and when the frozen drink ran out she was left wanting another.

“In 2010 my bachelorette weekend had a Frozen Dreamsicle drink on tap, and they ran out just when I wanted another one,” Toole said. “I left that party searching for a Frozen Dreamsicle.”

Finding drinks of the same name but that just didn’t taste the same, Toole said she and her friends started experimenting with flavors.

“We found out the original drink had about 800 calories so we got in our kitchen and started subbing down,” Toole said, “to try to mimic the original version by trying several different sweeteners and multiple ingredients. We would invite our neighbors over to taste test, and it took us a year and a half to finally get the flavor we wanted.”

Skimpy Mixers has three co-founders, President/CEO Megan Toole-Hall; Vice President Krista LaMothe and co-founder Summer Lamons.

Both Toole-Hall and Lamons graduated from Edmond North High School in 1995 and ran cross country together. Toole was a high jumper and won state three out of four years.

Their parents still live in Edmond. Megan’s parents are Jerry and Gloria Sunderland. Summer’s parents are Jan and John Lamons.

“We like to come home to Edmond,” Toole-Hall said, “and I am a Daddy’s girl so we come home a lot.”

Both of the women went to college on athletic scholarships. Toole went to the University of Oklahoma and then transferred to Oklahoma State University where she graduated with a degree in marketing.

Lamons graduated from University of Tulsa with a Bachelor of Science in biological sciences and master’s degree in dietetics with an emphasis in health promotion from the University of Oklahoma.

LaMothe is from Perry, Ill., and graduated from the University of North Texas with a degree in marketing.

The combination of Toole-Hall and LaMothe’s marketing degrees and Toole-Hall having the knowledge of starting and owning a successful business that was started from the ground up, made for a perfect combination to create and run the company Skimpy Mixers.

According to Toole-Hall, Lamons is the brains of the group. LaMothe worked for Toole in her insurance company.

“I knew I was going to have to have partners, and we all get along and work well together,” Toole-Hall said.

The girls use a real fruit concentrate and Splenda for sweetener to come up with flavors that have 45 calories or less for each drink mix.

Skimpy Mixers are sweetened with real fruit juice concentrate so they actually taste great and not like you are drinking something diet, Toole-Hall said.

“They are ‘lower in calorie’ but they aren’t so low that they lack flavor,” she said. “I drink regular soda and am not a diet cola drinker so I wanted to make sure that our flavors taste like the real deal.”  

Lamons created the nutritional profile and formulation for each flavor. “Our mixers are gluten-free, sweetened with Splenda and real fruit juice, and have no aspartame,” Lamons said.

After many taste tests with their family and neighbors they finally got far enough to pull in a food scientist to tweak and finish up the mix in 2012.  

The Skimpy Mixers line now has five flavors including Orange, Pineapple, Berry Lemonade, Skimpy Margarita and Sweet ‘N Sour with Cherry Limeade set to come out in the near future. Each flavor is under 45 calories and has 7 grams of sugar.

“Skimpy Mixers is a low calorie drink mixer that tastes great with your favorite rum, tequila, whiskey, champagne or vodka,” Toole-Hall said. “No matter what you have in the kitchen, you will be able to make an amazing drink.”

While the ladies had the mix in the lab they started brainstorming to try and figure out a name for the company, design a logo and determine the individual Mixers names.  

It took months to figure out a logo and Megan sketched up a design on paper late one night and used three squiggle lines in the letter “I” in Skimpy to represent the three original creators that had worked so hard in the kitchen for so many hours to get the mix to taste just right.  

“It is all about timing,” Megan said, and their timing has been flawless.

They needed a bottling company, packaging, distributor and they all fell in line.

“In October we decided, ‘Let’s go to Walmart,’” Megan said. “I walked into the corporate offices and walked out with 50 stores. Those grew to 250 stores, then 350, and now we are in more than 1,300 stores across the nation.”

“It has been quite a ride,” she added. “We knew we had a great product that everyone loves, even the guys, but we had no idea it would take off so fast. We hope this is the beginning of something big.”

Skimpy Mixers LLC headquarters are based in Carrollton, Texas, and the mixers are formulated there and bottled in Chicago. The founders have been collectively based in the Dallas area for 14 years.

Their distinctive zebra-print bottle sleeves make them easy to spot on store shelves. The mixers retail for about $4.98 per 32-ounce bottle. They also can be purchased by the case, online at www.SkimpyMixers.com.

FIND Skimpy Mixers on Facebook, Twitter @SkimpyMixers, Instagram, VINE and Pinterest.

1
Text Only
Business
  • Victimized by the 'marriage penalty'

    In a few short months, I'll pass the milestone that every little girl dreams of: the day she swears - before family and God, in sickness and in health, all in the name of love - that she's willing to pay a much higher tax rate.

    April 16, 2014

  • MS_injection well.jpg Agency clarifies earthquake-related misinformation

    A state agency says misinformation related to the debate about the cause of more earthquakes across Central Oklahoma includes oil well types, well numbers and injection pressure.
    The Prague sequence of 2011 along the Wilzetta Fault zone included a significant foreshock, a main shock of magnitude 5.7 and numerous aftershocks. It has been suggested that this sequence represents tremors triggered by fluid injection.
    More recently, earthquakes have been recorded in the vicinity of Jones, Arcadia Lake, Edmond, Guthrie, Langston and Crescent. Regulators and scientists are working together to better understand what’s causing all the shaking.

    April 16, 2014 1 Photo

  • psc 1.jpg City likely to borrow less for PSC due to sky-high tax revenue

    During his State of the City Address Edmond Mayor Charles Lamb made a political announcement — he’s planning on running again for the office.
    Lamb made the comments in the question-and-answer session of his presentation during an Edmond Area Chamber of Commerce luncheon at Rose Creek Golf Course, 17031 N. May Ave.
    Mayor pro tem from 2005-2011, Lamb was elected mayor last year. His long record of service in Edmond includes serving on the City Council from 1993 to 2011.
    The question about if he will run again came from the audience. Lamb alluded to his desire to be around when the Public Safety Center is finished, which will be in the fall of 2015; the next mayoral election will be in the spring of 2015.

    April 15, 2014 1 Photo

  • Dr. Fielding’s variance denied by close vote

    Reverse-angle parking will continue at the 13 N. University Drive office of Dr. Brad Fielding. The Edmond City Council rejected a variance request by the local optometrist to end the city’s pilot project in front of his medical facility.
    Councilman Nick Massey and Councilwoman Victoria Caldwell supported Fielding’s variance request that was dismissed in a 3-2 vote.
    Four parking lines were striped late last year at Fielding’s business after the city opened new bicycle lanes along University. The city cites the safety for bicyclists and motorists who traditionally depart while backing into traffic as the main reasons for introducing reverse-angle parking.

    April 15, 2014

  • brisket2.jpg Food Network show visits Guthrie for ’89er Days

    Guthrie’s annual ’89er Days Celebration provides a variety of activities for people to enjoy including a carnival, rodeo, parade and lots of food vendors.
    This year, visitors at the 84th annual event, which runs Tuesday through Saturday, will notice an added bonus when a film crew from the new television series “Carnival Eats” will be in town filming for its inaugural episode.

    April 15, 2014 1 Photo

  • jc_TOUCH THE CLOUDS.jpg OSBI grounds voted locale for new sculpture

    City staff is working toward an agreement with the Oklahoma State Bureau of Investigation Lab to place the “Touch the Clouds” bronze sculpture on the OSBI grounds on Second Street. The City of Edmond would retain ownership of the artwork.
    The Edmond City Council voted 4-1 this week to allow city staff to negotiate the agreement as soon as possible. Mayor Charles Lamb voted against pursuing the agreement.
    City Councilwoman Victoria Caldwell said she was initially interested in placing the sculpture near the Smith House because of it’s proximity to state Highway 66.

    April 15, 2014 1 Photo

  • 11 file for county offices

    Eleven candidates filed for Oklahoma County races last week with County Assessor Leonard E. Sullivan, 79 of Oklahoma City, re-elected to office without opposition, said Doug Sanderson, secretary of the Oklahoma County Election Board.
    Voters will nominate their party’s candidates on June 24 for the statewide primary election, Sanderson said. A run-off primary election is set for Aug. 26. The statewide general election is scheduled for Nov. 4.

    April 14, 2014

  • Why Facebook is getting into the banking game

    Who would want to use Facebook as a bank? That's the question that immediately arises from news that the social network intends to get into the electronic money business.

    April 14, 2014

  • Rally for Rigs OIPA hosts Rally for the Rigs

    The Oklahoma Independent Petroleum Association this week hosted a “Rally for the Rigs” at the Oklahoma state Capitol.

    April 12, 2014 1 Photo

  • Watch China for the next economic trigger

    For my male readers out there, remember back to your teens and 20s when one of the primary goals was getting a date and finding a girlfriend? Oh come on! You can admit it.  Well imagine how it would have complicated matters if no woman would give you a second thought if you didn’t own property. No, not that old beat up car you drove and sometimes slept in. I mean real property, as in a house.

    April 11, 2014

Stocks