The Edmond Sun

September 27, 2013

Edmond’s Isabella gets new ownership, makeover

Special to The Sun

EDMOND — Spring Creek staple, Isabella, long has been a go-to stop on the Edmond boutique shopping circuit, but after nine years in business and a chance meeting among community volunteers, the store is experiencing a resurgence under new ownership.

Isabella, which was launched in 2004 by Teresa Pinson, recently was purchased by Edmond business woman Ginger Sloan.

Sloan’s plans for the boutique include the addition of new clothing and accessory lines, an interior and exterior renovation and a renewed focus on personal attention and style support.

“We want women to come to our store and be blown away by the quality of the clothing we carry,” Sloan said. “We are already working with some of the best designers in the industry, and we have new items coming in every day. Our intention is to offer a style experience unlike any other in this area, and the changes in the store are literally happening before our eyes.”

Guthrie native Amy Cornwell will serve as the store’s manager, and a new buyer, Layni Voight, also has joined the team. Pinson will remain at the store to assist the new staff for the foreseeable future.

“Teresa has put a lot of love and care into Isabella, and she has been so gracious to us in this transition,” Sloan said. “We are excited to bring a fresh approach to an already successful clothier, and we’re already getting great feedback from customers. Changes are already underway, but there’s more to come. We can’t wait to put all the pieces in place at Isabella — it’s truly going to be a luxurious, personal shopping experience.”

Sloan and Pinson met as volunteers working for Beautiful Dream Society, an organization that works on a global scale to stop human trafficking.

“I truly believe meeting Ginger was one of those ‘God things’,” Pinson said. “Our work together through Beautiful Dream Society showed me who Ginger is, and I knew instantly that I could trust her with what we’ve been able to build at Isabella over the last nine years.

“Stepping away from Isabella will give me time to focus on BDS and the remarkable women we serve in this country and abroad. At the same time, I know Ginger’s vision for Isabella will help move the boutique into its next life stage. I’m excited to see Isabella grow and change under Ginger’s leadership, and I know our customers past, present and future will feel well loved by her team.”

Isabella is at 1389 E. 15th St., Suite 100, in Edmond’s Spring Creek shopping center.