The Edmond Sun

Business

December 14, 2013

Merle Norman under new ownership

Spa room offers facials, body sculpting, waxing

EDMOND — With a motto of “Try before you buy,” Merle Norman celebrated its 80th anniversary nationally in 2011.

Since its inception 82 years ago, Merle Norman has grown into a leading beauty brand with not only beauty products, but also studios that are adding spa rooms where facials are given and facial and body sculpting takes place.

Locally, Gary and Marla Haddock recently took over the Merle Norman studio in Bryant Square after Gary’s mother, Anita Haddock, decided to retire. She had owned a Merle Norman studio for 35 years, most recently the one in its present location for 25 years.  

Marla has worn many hats before taking over the keys to the Edmond Merle Norman studio.

“Everything I have done from accounting to interior design has helped prepare me for ownership of my own business,” Marla said.

Both she and her husband Gary attended a two-week training session in California.

“I wanted to be able to have a hand in running the business,” Gary said.

Retired from a construction/remodeling business, he helped with a facelift to the present location. He is also a police lieutenant with the Guthrie Police Department.

“When we went to California for training, the Merle Norman owners were encouraged to provide a room for facials and waxing,” Gary said.

When they returned he became responsible for the addition of a spa room where a licensed aesthetician gives spa facials, microcurrent sculpting and waxing.

“We have a full-time licensed aesthetician, Ashley Brackett, who is responsible for the spa room,” Marla said. “I went to the surrounding beauty schools and chose Ashley because she is so meticulous and fits the job perfectly. She is also our store manager.”

Marla said they keep all the information used in giving a facial in the computer so the next time a customer comes in they will know exactly what colors were used and what products they have purchased.

“We have 5-minute facials where we cleanse, steam and moisturize our client’s face with a rich facial gel,” Marla said. “Then we give our client a full makeover. All of this is complimentary with the customers only paying for any beauty products they wish to purchase. The appointment itself takes about an hour, but our clients must have an appointment ahead of time. We then supply a list of the correct formulas for each individual’s face type.”

Marla said moms like to bring their daughters in when they first start thinking about cleansing products and using make-up.

The company is one of the few that continues to manufacture almost all of its products in the USA and all of the products are dermatologist and opthamologist tested, Marla said.

Merle Norman has blossomed into a leading beauty brand with products for women of every age.

“At one time the target group was 40-year-olds and up and now the target group starts at 9-year-olds. We also have customers coming in who are in their late 80s and early 90s,” Marla said. “We even have many college students who come in not only for our make-up but also for our product lines that cure acne and eye gel that takes out puffiness around the eyes.

“Merle Norman sets make-up trends and today make-up is taking on a more natural look for every age.”

Anti-aging facials are a must for mature skin, Marla said.

“We have what we call ‘The Hollywood Facial’ for those who don’t want to have surgery. The treatment hydrates fine lines and wrinkles leaving skin smooth and refreshed. Fine lines are reduced and skin appears clearer, smoother and younger. A 60-minute anti-aging facial is $80 and there is no down time afterwards.”

The spa room also is the home of the microcurrent cosmetic system, which uses technology for skin rejuvenation and facial and body sculpting.

The microcurrent rehabilitates and firms facial muscles and goes through the connective tissues of the skin by way of specific acupuncture pints causing increased production of collagen and elastin, which smooth out lines and soften wrinkles.

“People are discovering a better way to achieve beautiful looking skin with a more natural look and without the unnatural appearance that is often a result from cosmetic surgery,” Marla said.

In addition to eight types of spa facials there are three types of peels for the skin.

“We also offer waxing, brow design and lash extensions,” Marla said. “We will also do special occasion make-up for prom, weddings, pictures, parties and graduations.”

Most recently, Merle Norman introduced new products to its already extensive lines of skin care and makeup, bringing the latest in mascara innovation, a primer that neutralizes redness, scented body care and the latest patented technology for chemical peels and more.

Even though Marla and Gary expanded their studio recently to include a spa treatment room, they still have more plans for the future.

“We are planning on adding an infrared sauna, a massage therapist and providing someone to do all natural manicures and pedicures,” Marla said.  

For appointments, call 341-0465. Merle Norman is at 306 S. Bryant Ave., Ste. E.

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