The Edmond Sun

August 5, 2013

Castilla named tops in social media


The Edmond Sun

EDMOND — A national banking organization has named Citizens Bank of Edmond and Executive Vice President Jill Castilla among the industry’s top social media influencers.

The Independent Community Bankers of America named Citizens to its Top 50 Community Bank Leaders in Social Media list, which recognizes the best social media presences on the Internet. Castilla was named to ICBA’s Top 20 Community Banker Influencers on Twitter list as a top community banking advocate. The lists are exclusive to community banks and community bankers. Both Citizens and Castilla were the only Oklahomans on the lists

Criteria for the lists include engagement with fans and followers, content distributed on social media platforms, number of fans/followers and frequency of posting new content.

Castilla, who also serves on the bank’s board, said the bank was honored to be recognized as a community bank leader in social media.

“We want to engage with our customers wherever they happen to be, whether it’s face to face in our lobby or on social media,” Castilla said. “We use our social media platforms to communicate with customers, educate followers about important issues and to promote our community. We are utilizing social media, extended hours and remote banking solutions to provide unparalleled accessibility for our customers and community.”

Castilla, who is the fourth generation of her family to work at Citizens, was named as a top 20 community banker influencer on Twitter, ranking sixth on the prestigious list of 20 bankers from across the nation and was the top ranked executive banking officer. Castilla has more than 1,300 Twitter followers, including industry experts, media, community leaders and bank customers

ICBA will highlight the banks and bankers on both lists in the September issue of Independent Banker magazine.

Locally owned and operated, Citizens Bank of Edmond has served the Edmond community and Edmond businesses since 1901. More information about Citizens Bank of Edmond is available at www.citizensedmond.com