The Edmond Sun


February 22, 2014

UCO grads bring Counterclock Custom T-shirts to Edmond

EDMOND — A high-powered job working in government lost its fascination for one Edmond young man when he began thinking about starting a family.

Brian Downs spent 10 years in the political arena before deciding to make the break and start his own business.

“I decided I really wanted to be an entrepreneur and grow a business,” he said.

University of Central Oklahoma graduates and fraternity brothers Downs and Nik McDaniel used to sell T-shirts to campus organizations and one might say the “come back kids have come back to their roots” by moving their Counterclock Custom T-shirts business to Edmond.

“We started our business a little more than a year ago now in Oklahoma City, but the decision to move the business to Edmond allows us to come home,” Downs said. “We are excited to be in Edmond.”

Through the sports they played in college and the people they met, Downs said moving their apparel printing business back to Edmond three months ago was a natural progression in their business plan.

Their business includes custom design, screen printing and embroidery.  

“Our business is split between screen printing and embroidery, and we can embroider anything from bags to hats to jackets. We screen print shirts, sweatshirts and pants,” Downs said. “We also design art and create logos for our customers.”

Even though the market of custom apparel is saturated in the metropolitan area, Downs said he believes what separates Counterclock from other businesses is their customer service.

“We strive for good customer service from finding out the needs of our customer to walking them through the template,” Downs said. “We are competitive in our pricing and since opening last February we have sold more than 20,000 apparel pieces our first year in business.”

Downs said with the fashion industry including so much custom apparel there are numerous fabric options.

“We can print on everything from soft, vintage fabric to polyester dri-fit or just about anything,” Downs said. “Right now we are doing some team shirts for the Oklahoma City Marathon. The opportunity for business is endless for us.”

At this time Counterclock is working on updating its website.

“We are developing an online store for creative apparel choices giving our customers an opportunity to order from their homes,” Downs said. “We plan to create a private page for schools and organizations where customers will be able to see a mock-up design, choose a size, sign-up and pay online. The ability for us to do this just brings it all together for our customers and us.”

To celebrate its move to Edmond and its first anniversary, Counterclock is giving away $500 in free printing. Enter the contest on Facebook at

Counterclock is at 321 W. 18th St., Suite 170 and online at For more information or a free quote, call 844-4921 or stop by from 10 a.m. to 6 p.m. Monday through Friday.

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