The Edmond Sun

Business

August 24, 2012

AT&T calls on nation’s drivers to pledge: Never text and drive

OKLA. CITY — Wireless provider AT&T, seeking to bring attention to a serious road-safety problem, this week urged all Americans to pledge to stop texting while driving, and then to join with others Sept. 19 to make a lifelong commitment to never do so again.

AT&T, its employees and other supporters are calling on all drivers to go to www.itcanwait.com to take the no-texting-and-driving pledge, and then share their promise with others via Twitter (#itcanwait) and Facebook. The pledge effort is part of the company’s public awareness campaign aimed directly at stopping the dangerous practice of texting while driving.

More than 100,000 times each year, an automobile crashes and people are injured or die while a driver was texting and driving, said Bryan Gonterman, president of AT&T Oklahoma, citing a statistic from the National Safety Council.

“The ‘It Can Wait’ public awareness campaign is focused on a simple, powerful message: that no text is worth dying for,” Gonterman said. ‘’From the TV airwaves to our AT&T stores and social media outlets like Facebook and Twitter, we will be employing a full-court press to educate Oklahoma teens and parents about the dangers of texting and driving.

“We’re challenging everyone to take the pledge to never text and drive and to make it a lifelong commitment,” he said. “And we’re challenging all device makers and app developers to offer devices that come pre-loaded with a no-text-and-drive technology solution.”

A recent AT&T survey found that 97 percent of teens say they know that texting is dangerous. The survey also found:

• 75 percent of teens surveyed say that texting while driving is “common” among their friends;

• Almost all teens (89 percent) expect a reply to a text or email within five minutes or less;

• And 77 percent of teens report seeing their parents text while driving.

But technology can help: 89 percent of teens said a phone app to prevent texting & driving — like AT&T DriveModeTM 3 — would be an effective way to get them or their friends to stop texting and driving.

AT&T plans to spend tens of millions of dollars on the campaign in 2012 and has made it an ongoing commitment in future years. The effort is comprised of several key initiatives, including:

• Encouraging its 240,000 employees to take the pledge and, in turn, urge all people to commit that they will never text and drive. On an average day, AT&T retail store and call center employees speak to customers more than 500,000 times.

• Working with TV and music celebrities to deliver a strong no-texting-while-driving message via TV ads, concerts, public appearances, Twitter and Facebook.

• Launching an aggressive social media campaign with advertising on Facebook and Twitter to encourage Americans to take the pledge and to share their pledges with their friends via social media.

• Educating the public using TV ads on the dangers of texting while driving that will run during high-profile events and teen-focused programs.

• Working to provide a toolkit of no-texting-while-driving information to every high school in the country.

• Challenging device makers and app developers to work with AT&T so that all devices include a pre-loaded, no-text-and-drive technology solution as soon as possible.

• Launching an online driving simulator at www.itcanwait.com in the coming weeks so that anyone with access to the Internet can experience the dangers of texting while driving.

• Bringing an in-car simulator to more than 200 locations before the end of this year.

• Enlisting others — including law enforcement, educators, national retailers, consumer safety groups, legislators and the entire wireless industry — to join the no-text-and-drive movement.

• Asking more than 1,000 of AT&T’s strategic and other major suppliers to encourage their employees to pledge not to text and drive.

In addition, many other governmental, corporate, non profit and other organizations already have pledged support for the awareness campaign, including: The AFL-CIO’s Union Plus program, American Federation of Teachers, Big Brothers Big Sisters of America, Boys & Girls Clubs of America, CTIA, Junior Achievement, LULAC, National Safety Council, National Urban League and RadioShack. More supporters can be found at www.itcanwait.

1
Text Only
Business
  • Victimized by the 'marriage penalty'

    In a few short months, I'll pass the milestone that every little girl dreams of: the day she swears - before family and God, in sickness and in health, all in the name of love - that she's willing to pay a much higher tax rate.

    April 16, 2014

  • MS_injection well.jpg Agency clarifies earthquake-related misinformation

    A state agency says misinformation related to the debate about the cause of more earthquakes across Central Oklahoma includes oil well types, well numbers and injection pressure.
    The Prague sequence of 2011 along the Wilzetta Fault zone included a significant foreshock, a main shock of magnitude 5.7 and numerous aftershocks. It has been suggested that this sequence represents tremors triggered by fluid injection.
    More recently, earthquakes have been recorded in the vicinity of Jones, Arcadia Lake, Edmond, Guthrie, Langston and Crescent. Regulators and scientists are working together to better understand what’s causing all the shaking.

    April 16, 2014 1 Photo

  • psc 1.jpg City likely to borrow less for PSC due to sky-high tax revenue

    During his State of the City Address Edmond Mayor Charles Lamb made a political announcement — he’s planning on running again for the office.
    Lamb made the comments in the question-and-answer session of his presentation during an Edmond Area Chamber of Commerce luncheon at Rose Creek Golf Course, 17031 N. May Ave.
    Mayor pro tem from 2005-2011, Lamb was elected mayor last year. His long record of service in Edmond includes serving on the City Council from 1993 to 2011.
    The question about if he will run again came from the audience. Lamb alluded to his desire to be around when the Public Safety Center is finished, which will be in the fall of 2015; the next mayoral election will be in the spring of 2015.

    April 15, 2014 1 Photo

  • Dr. Fielding’s variance denied by close vote

    Reverse-angle parking will continue at the 13 N. University Drive office of Dr. Brad Fielding. The Edmond City Council rejected a variance request by the local optometrist to end the city’s pilot project in front of his medical facility.
    Councilman Nick Massey and Councilwoman Victoria Caldwell supported Fielding’s variance request that was dismissed in a 3-2 vote.
    Four parking lines were striped late last year at Fielding’s business after the city opened new bicycle lanes along University. The city cites the safety for bicyclists and motorists who traditionally depart while backing into traffic as the main reasons for introducing reverse-angle parking.

    April 15, 2014

  • brisket2.jpg Food Network show visits Guthrie for ’89er Days

    Guthrie’s annual ’89er Days Celebration provides a variety of activities for people to enjoy including a carnival, rodeo, parade and lots of food vendors.
    This year, visitors at the 84th annual event, which runs Tuesday through Saturday, will notice an added bonus when a film crew from the new television series “Carnival Eats” will be in town filming for its inaugural episode.

    April 15, 2014 1 Photo

  • jc_TOUCH THE CLOUDS.jpg OSBI grounds voted locale for new sculpture

    City staff is working toward an agreement with the Oklahoma State Bureau of Investigation Lab to place the “Touch the Clouds” bronze sculpture on the OSBI grounds on Second Street. The City of Edmond would retain ownership of the artwork.
    The Edmond City Council voted 4-1 this week to allow city staff to negotiate the agreement as soon as possible. Mayor Charles Lamb voted against pursuing the agreement.
    City Councilwoman Victoria Caldwell said she was initially interested in placing the sculpture near the Smith House because of it’s proximity to state Highway 66.

    April 15, 2014 1 Photo

  • 11 file for county offices

    Eleven candidates filed for Oklahoma County races last week with County Assessor Leonard E. Sullivan, 79 of Oklahoma City, re-elected to office without opposition, said Doug Sanderson, secretary of the Oklahoma County Election Board.
    Voters will nominate their party’s candidates on June 24 for the statewide primary election, Sanderson said. A run-off primary election is set for Aug. 26. The statewide general election is scheduled for Nov. 4.

    April 14, 2014

  • Why Facebook is getting into the banking game

    Who would want to use Facebook as a bank? That's the question that immediately arises from news that the social network intends to get into the electronic money business.

    April 14, 2014

  • Rally for Rigs OIPA hosts Rally for the Rigs

    The Oklahoma Independent Petroleum Association this week hosted a “Rally for the Rigs” at the Oklahoma state Capitol.

    April 12, 2014 1 Photo

  • Watch China for the next economic trigger

    For my male readers out there, remember back to your teens and 20s when one of the primary goals was getting a date and finding a girlfriend? Oh come on! You can admit it.  Well imagine how it would have complicated matters if no woman would give you a second thought if you didn’t own property. No, not that old beat up car you drove and sometimes slept in. I mean real property, as in a house.

    April 11, 2014

Stocks