The Edmond Sun

Business

February 25, 2007

Anytime Fitness works out in Edmond

EDMOND — Chad Carattini, the manager of Edmond’s newest gym and fitness center, Anytime Fitness, used to hate the fitness industry. At the young age of 27, after managing a handful of other gyms, he was contemplating a mid-life career change.

“The fitness industry was draining me,” Carattini said. “At most gyms it’s not about helping clients get fit. It’s about hard-core sales. I hated it. I got to the point where I hated coming to work. Then I met the owners of Anytime Fitness. The concept behind this company totally rejuvenated me. It’s a great place to work and work out.”

Clients of the 1-month-old gym at 1333 N. Santa Fe share his enthusiasm. Like Carattini, they respond to Anytime Fitness’ refusal to do business as usual.

Carattini and his staff work hard to make the gym a comfortable, friendly place to work out.

“It’s very intimidating to walk into a gym for the first time. We’re the gym that’s going to make you feel comfortable if you’re new to this. It’s not a meat market. It’s very much like working out at home — only we have better equipment,” he said.

Carattini’s not joking around. The effort to make clients comfortable includes private restrooms and showers instead of large locker rooms.

Anytime Fitness sports the latest in fitness equipment, and several nationally certified trainers are on location to demonstrate its use.

All of the gym’s cardio machines have flat-screen televisions. New members enjoy an orientation that familiarizes them with all of the equipment.

The gym is open 24 hours a day, seven days a week. It also boasts the only 24/7 tanning salon in the Edmond area. Because clients are free to come and go at all hours, security is paramount and the premises are monitored.

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