The Edmond Sun


July 19, 2013

Vertebrae: Changing the traditional chiropractic model

Membership-based, cash-only pay, walk-ins welcome

EDMOND — Spinal manipulation can be traced back to the beginnings of recorded time with writings from China and Greece written in 2700 B.C. and 1500 B.C., but the idea of a membership-based, walk-in chiropractic clinic is a new one in Edmond.

“We are opening seven new chiropractic clinics in the Oklahoma City area with the first being in Edmond,” said Director of Operations Krystie Kifer. “We are very excited to bring this new modern office to your area. We are a membership-based practice open seven days a week, and we only take walk-ins.”  

Vertebrae office is at 309 N. Bryant, Ste. 110, with hours from 10 a.m. to 7 p.m. Monday through Friday and 10 a.m. to 5 p.m. on Saturday and Sunday.

“We do not accept insurance,” Kifer said. “It is cashpay only for the convenience of the membership wellness plan.”

“The first-time introductory walk-in visit will include an exam, consultation and adjustment for $20,” Kifer said, and takes about 20 minutes. “The client may choose to sign up for the wellness plan which includes five visits any time during the next month for $50, or they may choose to come back and spend $30 for an adjustment only. An adjustment normally takes 10-15 minutes.”

On the wellness plan, clients pay month-to-month with a 2-month minimum and the membership can be canceled at any time.

Vertebrae is a wellness facility that works for clients who cannot make it to a regular 9:30 a.m. to 6 p.m. chiropractic office or who needs an adjustment on the weekend, Kifer said.

“The goal of Vertebrae is to see our clients quickly,” Kifer said. “No one wants to wait in an office when they are in pain.”

With one full-time licensed chiropractic practitioner, Dr. Vonda Shawver, D.C., and one part-time, Dr. Matthew Unruh, patients seldom have a wait time to see the doctor.

“We interviewed more than 50 chiropractors to find the right ones,” Kifer said.

Kifer said they find a lot of patients needing a chiropractor but one isn’t available when they need to have an adjustment and the cost may not be affordable for them.

“Many people see chiropractic care as a last resort,” Kifer said. “We want to change that concept. We want them to come in whenever they feel they need to and we make sure our patients are an active member in their health care.”

Kifer said that patient referral is 85 percent of their patient base.

“Our patients love the concept and love the prices,” Kifer said. “Our patients are our biggest advocates.”

Kifer said chiropractic can help children, pregnant women and teens as well as adults and older adults.

“It is a great stress reliever, especially for teens as well as helping teens who are active in sports, dance or gymnastics,” Kifer said about the benefits. “Early injuries affect us later in life whether it is back and neck conditions, knee, foot and ankle pain, shoulder and elbow pain, pinched nerves and hip pain.

“Chiropractic is beneficial for the whole body from pinched nerves to fibromyalgia to migraines and more.

“We don’t want anyone to let pain be a member in their life.”

For more information, call 759-6898.



Text Only
  • Biggest student loan profits come from grad students

    This week, the Congressional Budget Office projected that the federal government would earn roughly $127 billion from student lending during the next 10 years.

    April 19, 2014

  • Kaiser joins Thunder ownership group

    Tulsa businessman George B. Kaiser has been approved by the NBA Board of Governors as a new partner in The Professional Basketball Club LLC, which owns the Oklahoma City Thunder. Thunder Chairman and CEO Clayton I. Bennett made the announcement Friday. Kaiser is purchasing the ownership interest of Tom L. Ward.
    “We are honored to welcome George Kaiser as a member of the ownership group of the Oklahoma City Thunder,” Bennett said. “George is a well-respected and important Oklahoma business leader, as well as one of the state and nation’s top philanthropists. His commitment to successful business and community leadership is in true alignment with that of the Thunder.
    “I also appreciate the commitment and leadership provided by Tom Ward as a member of our ownership group from the beginning,” Bennett added.

    April 18, 2014

  • Food Bank’s Leadership Council applications now available

    The Regional Food Bank of Oklahoma invites young professionals to submit applications for the nonprofit’s first-ever Leadership Council. The Leadership Council connects young professionals interested in getting involved in their community and state through engagement with the Regional Food Bank of Oklahoma. These dedicated individuals, aged 24 to 35, will volunteer their time and creativity to raise awareness about the issue of hunger and increase the visibility of the Regional Food Bank and its mission of “Fighting Hunger … Feeding Hope” in Oklahoma.

    April 18, 2014

  • Logan County Health Department observes Administrative Professionals Week

    The Logan County Health Department is recognizing the work of its seven administrative professionals during Administrative Professionals Week, April 20-26.

    April 18, 2014

  • Tractor Supply Company launches spring 2014 Paper Clover campaign

    Tractor Supply Company, in partnership with National 4-H Council, recently announced the launch of its spring 2014 Paper Clover Campaign.
    Tractor Supply Company, the largest retail farm and ranch supply store chain in the United States, raised more than $3.2 million for 4-H programs across the country through the Paper Clover Campaigns during the past four years.

    April 18, 2014

  • U.S Cellular offers device trade-in program, app recommendations

    In honor of Earth Day (April 22), U.S. Cellular encourages people to recycle their old electronic devices and is providing incentives to do so. Customers can get up to $250 when they trade in qualified smartphones — including Apple® iPhones — at U.S. Cellular retail locations through the company’s Trade-in Program.

    April 18, 2014

  • Sun Life Financial accepting grant applications

    The U.S. Business Group of Sun Life Financial Inc. recently announced its Request For Applications for Sun Life Rising Star Awards grants from Tulsa/Oklahoma City Area nonprofit organizations that promote the academic achievement of under-served youth. Applications are available now at The deadline for submissions is June 9.

    April 18, 2014

  • Ribbon Cutting - Qdoba (3-26-14).jpg Qdoba Mexican Grill celebrates grand opening on Covell

    Qdoba Mexican Grill recently had a ribbon cutting to celebrate the grand opening of its newest location at 1300 W. Covell Road. The franchise joins nine others in the Oklahoma City and Lawton areas and boasts a wide variety of menu items including gumbos, burritos, tacos, quesadillas and five types of salsa as well as options for children. Each restaurant prepares ingredients fresh daily and is available to cater small or large parties with three types of hot bars: Naked Burrito, Taco and Nacho. “We also offer rewards cards, easy to register from a smart phone or computer,” reports owner/operator David Smith. For more information, call 405-285-0355 or visit header 24 Frtgr Bold Cd

    April 18, 2014 1 Photo

  • Family, friends remember beloved ‘T-shirt man’

    If you have lived in the Oklahoma City metro area during the past 40 years, chances are you’ve worn one of Tony Newcomb’s T-shirts.
    This week, family members and friends have been remembering the “T-shirt man” who died April 15 after a long struggle with Parkinson’s disease. He was 72.

    April 18, 2014

  • U.S. Cellular announces Edmond to receive 4G LTE service

    U.S. Cellular (NYSE: USM), in conjunction with its partner, King Street Wireless, announced that Edmond residents will have 4G LTE services by the end of 2014. The company is adding more than 1,200 4G LTE cell sites across the country, and by the end of the year more than 93 percent of U.S. Cellular customers will have access to 4G LTE speeds that are up to 10 times faster than 3G.

    April 18, 2014