The Edmond Sun

July 19, 2013

Vertebrae: Changing the traditional chiropractic model

Membership-based, cash-only pay, walk-ins welcome

Patty Miller
The Edmond Sun

EDMOND — Spinal manipulation can be traced back to the beginnings of recorded time with writings from China and Greece written in 2700 B.C. and 1500 B.C., but the idea of a membership-based, walk-in chiropractic clinic is a new one in Edmond.

“We are opening seven new chiropractic clinics in the Oklahoma City area with the first being in Edmond,” said Director of Operations Krystie Kifer. “We are very excited to bring this new modern office to your area. We are a membership-based practice open seven days a week, and we only take walk-ins.”  

Vertebrae office is at 309 N. Bryant, Ste. 110, with hours from 10 a.m. to 7 p.m. Monday through Friday and 10 a.m. to 5 p.m. on Saturday and Sunday.

“We do not accept insurance,” Kifer said. “It is cashpay only for the convenience of the membership wellness plan.”

“The first-time introductory walk-in visit will include an exam, consultation and adjustment for $20,” Kifer said, and takes about 20 minutes. “The client may choose to sign up for the wellness plan which includes five visits any time during the next month for $50, or they may choose to come back and spend $30 for an adjustment only. An adjustment normally takes 10-15 minutes.”

On the wellness plan, clients pay month-to-month with a 2-month minimum and the membership can be canceled at any time.

Vertebrae is a wellness facility that works for clients who cannot make it to a regular 9:30 a.m. to 6 p.m. chiropractic office or who needs an adjustment on the weekend, Kifer said.

“The goal of Vertebrae is to see our clients quickly,” Kifer said. “No one wants to wait in an office when they are in pain.”

With one full-time licensed chiropractic practitioner, Dr. Vonda Shawver, D.C., and one part-time, Dr. Matthew Unruh, patients seldom have a wait time to see the doctor.

“We interviewed more than 50 chiropractors to find the right ones,” Kifer said.

Kifer said they find a lot of patients needing a chiropractor but one isn’t available when they need to have an adjustment and the cost may not be affordable for them.

“Many people see chiropractic care as a last resort,” Kifer said. “We want to change that concept. We want them to come in whenever they feel they need to and we make sure our patients are an active member in their health care.”

Kifer said that patient referral is 85 percent of their patient base.

“Our patients love the concept and love the prices,” Kifer said. “Our patients are our biggest advocates.”

Kifer said chiropractic can help children, pregnant women and teens as well as adults and older adults.

“It is a great stress reliever, especially for teens as well as helping teens who are active in sports, dance or gymnastics,” Kifer said about the benefits. “Early injuries affect us later in life whether it is back and neck conditions, knee, foot and ankle pain, shoulder and elbow pain, pinched nerves and hip pain.

“Chiropractic is beneficial for the whole body from pinched nerves to fibromyalgia to migraines and more.

“We don’t want anyone to let pain be a member in their life.”

For more information, call 759-6898.