The Edmond Sun

September 27, 2013

Raising Cane’s urges guests to ‘Buy a Jug, Help Save a Jug’


Special to The Sun

EDMOND — This October, Breast Cancer Awareness Month, Raising Cane’s is tying a pair of its favorite things — lemonade and iced tea — to a nationwide campaign in support of breast cancer research and prevention. Through its “Buy a Jug, Help Save a Jug” promotion, Raising Cane’s will donate 15 percent of net proceeds from all Jug purchases at more than 120 participating restaurants across the country to the National Breast Cancer Foundation.

“In keeping with our fun-loving culture, we’re taking a lighthearted approach to this fundraiser to encourage maximum participation,” said Michelle Bythewood, director of marketing at Raising Cane’s. “But we are painfully aware that breast cancer is no laughing matter. Virtually everyone that works at Cane’s has known or lost someone to this horrific disease, so we are serious about doing our part to help find a cure.”

This is the first year Cane’s has launched a company-wide campaign in support of National Breast Cancer Awareness Month. Special jug labels and in-store displays will urge customers to pitch in to the effort from Oct. 1-31.

“We hope every Caniac will come in and pick up a jug of lemonade or iced tea to enjoy back at their home or office,” Bythewood said.

More information is available at www.RaisingCanes.com.