By Heather Moery
Special to The Sun
In its 30 years, the Framin’ Gallery has seen its fair share of changes, but its ability to evolve with technology and adjust to its customers’ wants and needs is proof why the business is still going strong.
When the business first began in 1983, it was a franchise named the Framin’ Place and Gallery.
“It was more of a do-it-yourself frame shop concept,” store owner Kelly Van Osdol said. “We prepared the material and assisted the customer.”
Three years later, Van Osdol left the franchise and he named his store what it is today, the Framin’ Gallery.
Not only did the name and logo change, but the concept of the store also changed.
“People were more interested in how we do framing instead of just saving money,” he said. “We became a custom framing shop at that point.”
Since then, the store has also evolved into a high-end framing shop, specializing in shadowbox framing and conservation framing, in which Van Osdol said is “where our industry really is.”
“We are trying to sell our expertise, our experience much more,” he said.
Van Osdol said the changes of his business have come due to “immeasurable” changes in technology, such as computerized cutting, as well as changes of products used in framing, including acid free, archival material and advanced glass that blocks 99 percent of ultraviolet light and cuts out reflectivity.
Other changes to the store have also occurred in the past 30 years. For 20 years the store was located in the Edmond Plaza, however, 10 years ago, Van Osdol, along with architect David Payne and businessman Derek Turner, partnered together and moved the business to its current location, 416 W. 15th St. in Edmond. Then, in September 2012, Van Osdol became the sole owner of the building.
With Van Osdol nearing retirement, he said he is looking at all his options to best serve his store in the future, including passing the business to his sons.
“I could retire, but I would still probably come in at least part-time,” he said.
Even if Van Osdol does retire one day, he said he believes his business will continue to succeed due to the true key to success they’ve had for the past 30 years, which has always been more than just what they do as a business.
“We definitely try to develop a personal relationship with people,” he said. “It’s not just the product we’re selling. It’s the relationship. Like some of the people that came to the anniversary party … that’s why people keep coming back … even though they may pay more. That’s really a key component in how we have survived as a business.”