The Edmond Sun

Features

February 14, 2013

Teen lingerie luring ever-younger girls

(Continued)

NEW YORK —

A major part of that is the fashion trend of wearing bright, lacy bandeau tops, bras that allow multiple strap positions and longer items called bralettes that can be glimpsed under tank tops, crop tops and other shirts. The bra as a fashion item has grown popular at outdoor music festivals, with Aerie even promoting a "Concert Bra" — which can be worn on its own or under a blouse or jacket — in conjunction with the Coachella festival last year, she said.

Lingerie makers have to be careful adjusting their messaging for a younger audience so it's more about the girl and less about dressing in a way that's appealing for men, Merriman of PrimalGrowth said.

"We really use the word 'pretty' more than 'sexy' — that's really not the Aerie girl," Foyle said. "We see this white space out there for the kind of trends we want to address. We see Gen Y as a very confident young lady who doesn't need to be the showy supermodel, she's just confident in herself."

For Hot Topic's new Blackheart lingerie line, Chief Executive Officer Lisa Harper described a customer searching for a different look than that worn by Victoria's Secret's iconic supermodels.

"We feel like the darker, edgier, sexier rock star mentality works well with our core brand," she said in a telephone interview. Blackheart, which recently featured a $20 skull-print balconette bra and $65 cheetah-print lace corset among top picks on its website, hopes to draw in graduates of the Hot Topic stores in their late teens and 20s, she said.

The dark, neon-lit stores contrast with the bubblegum appeal of Victoria's Secret's Pink stores and Harper said the models intentionally look older than those at Aerie as Blackheart is not looking for a young teenage customer.

"Victoria's Secret has taught the consumer that they should have this fantastic experience while they're shopping for their lingerie and intimate apparel, and the department stores aren't as able to give that specialized perspective or experience to the customer," Harper said. "Other specialty players are looking at providing that equivalent or a better experience."

Text Only
Features
  • peach formatted.jpg Hard year for peaches doesn’t dampen summer tradition  

    A rusting, silver-colored water tower tells visitors to this rural town between Muskogee and Tulsa that they’ve come to the “Peach Capitol of Oklahoma.”
    Residents of Stratford, the state’s other self-proclaimed peach capital, might beg to differ. Even so, Porter is known for its peaches, and every year thousands of people flood this town of about 600 residents to taste and celebrate the local crop during the three-day Peach Festival.
    Like the aging water tower, Porter’s peach industry isn’t as vibrant as it once was.

    July 25, 2014 1 Photo

  • Final step to train toddler with baby on way

    Q: Using your advice, I successfully toilet-trained my daughter by age 16 months. It is now three months later and we are still using diapers at naps and nighttime. At her nap, which lasts several hours, she fully soaks her diaper. At night, she is taking off her diaper prior to falling asleep, wetting the bed after she goes to sleep and then crying for us when she wakes up in a pool of pee. Is this a sign that I should begin night training? I'm hesitant to do this because I am 8 months pregnant and don't relish the idea of waking up several times a night to take her to the bathroom and tending to a newborn as well. I would prefer to continue using diapers until she is old enough to get out of bed and take herself to the potty (even a potty in her room). Is this unrealistic? Or should I just deal with the extra night wakings and start taking her to the potty a few times a night now? If not, how do I keep her diaper on at night?

    July 25, 2014

  • Living Smart: How landscaping can deter intruders, pests

    Done right, landscaping can do much more than attract compliments and boost your property value. It can help you repel intruders, both human and natural.
    Landscaping experts who’ve earned high marks from Angie’s List members say overgrown bushes and shrubs are like welcome mats to burglars. Keep plants and trees trimmed. Place thorny but attractive bougainvillea or barberry bushes under windows, sending would-be thieves a sharp message to go elsewhere.

    July 25, 2014

  • 7-26 YARD OF THE WEEK.jpg Ganns earn Yard of the Week honors

    This week’s “Edmond Yard of the Week” winner has been in existence for 44 years at 105 Barbara Drive, but looks fresh and new thanks to longtime residents Betty and Gordon Gann as they fill their garden spaces to overflowing with colors and textures.

    July 25, 2014 1 Photo

  • Discard the boredom of family game night

    We’re all about families having fun together, and game night is one of the best ways to do that. But playing the same games over and over can get a little stale. So in the interests of injecting a little more fun into your family’s game night, here are some great choices that will keep you and yours engaged and laughing.

    July 25, 2014

  • What’s normal age for voice change?

    Q: When is it normal for a boy’s voice to change? My son is 10, and his voice is getting deeper every day.
    A.: “It’s a very variable process,” says pediatrician Bonnie Miller, associate director of general pediatrics at Winthrop-University Hospital in Mineola, N.Y.. “Puberty will begin as early as age 9. Generally with the advent of puberty, the voice box changes.”

    July 25, 2014

  • IMG_2996.JPG Krazy Daze hits downtown Edmond

    Newly transplanted Edmond residents Hannah Brenning, Cheyenne Middle School 8th grader; Jordan Brenning, Cross Timbers 4th grader; and Sydney Brenning, North High School freshman; check out the items in front of Sterling's in downtown Edmond during the Krazy Daze Sale lasting through Saturday. Businesses will open their doors at 10 a.m. and close at 5:30 p.m.

    July 25, 2014 1 Photo

  • Living history presented at metropolitan libraries

    Hear stories of pace setting women in different eras throughout history. Biographies of Wild West trailblazers, The Harvey Girls, WWII assembly line champion-Rosie the Riveter, mail order bride Mary Elizabeth Walker, and Oklahoma society lady Stella Louise Wilson-Johnson will be reenacted by gifted and prolific storyteller Barbara Byrd.
    Stella Louise Wilson-Johnson was the wife of a prominent Guthrie attorney who shares her experiences and adventures during the early days of Oklahoma statehood. Her presentation will be at 7 p.m. Monday, July 28, Edmond Library, 10 S. Boulevard. For more information, visit www.metrolibrary.org

    July 25, 2014

  • Preparing for a fall home garden

    Gardening can be a year-around activity for those that have an appreciation for fresh and nutritious vegetables. Some of the best vegetables in Oklahoma are produced and harvested during the cooler weather of fall. Successful fall gardens, however, require some work in the summer growing season. Factors to be considered are location, soil preparation, crops to be grown and how/when to plant.  
    The major consideration for garden placement is sunlight. All vegetables require some sunlight; the most popular vegetables require full sun. “Full” sun means at least 8 hours of intense, direct exposure.

    July 24, 2014

  • Fall gardening season has arrived

    Even though the temperature is hot and there are still summer vacations on the calendar, it is time to start thinking about planting your fall garden.
    Most Oklahoma gardeners are still reaping the rewards of their spring gardens, said David Hillock, Oklahoma State University Cooperative Extension consumer horticulturist, but it is not too early to plan for fall gardening crops.

    July 23, 2014