The Edmond Sun

Features

November 19, 2013

What's the weird new social-media trend? Being nice

NEW YORK — First it was Jimmy Kimmel declaring his love for Jimmy Fallon. Then it was the Yankees being nice to the Red Sox, which was almost unfathomable, yet also understandable and gracious in the wake of the Boston bombings. But now it's getting out of hand: Arch-rival corporate brands are being nice to each other with no discernible provocation whatsoever.

Earlier this week, a bunch of British snack brands, from Cadbury to Walker's Crisps to Jaffa Cakes and Phileas Fogg, threw each other a veritable Twitter tea party - and indeed, Yorkshire Tea joined in the lovefest.

And last week, Microsoft's Xbox One team engaged in a random tweet of kindness toward the Sony Playstation 4, even though the two products are about to go head-to-head in a high-stakes holiday-shopping-season showdown that will help shape the fates of both companies for years to come.

What's next? A Ford F-150 ad congratulating Chevy on the 2014 Silverado? McDonald's congratulating Burger King on putting its Big King back on the menu? Hertz admitting that Avis really does try harder?

The surprising thing is that, whether genuine or cynical, Microsoft's gesture seemed to work: It's been retweeted some 15,000 times, ensuring that the PS4's launch doesn't entirely overshadow the upcoming launch of the Xbox One in terms of social-media buzz this week. I predict that, as with Oreo's timely Super Bowl tweet, Microsoft's olive-branch ploy will become a trend among the savvier brands on social media, which will compete to garner goodwill by saying nice things about their arch-rivals.

That doesn't sound like a bad thing, on its face, although I could see it turning from sweet to saccharine rather quickly. And, of course, there's a shelf life built into any trend of this sort: Once it becomes the norm, it will cease to surprise, at which point perhaps everyone will go back to being mean again. Which can, of course, be pretty delightful in its own right.

 

1
Text Only
Features
  • 11.6.12 Mother and Cub (2).jpg UCO forensic researcher answers key question

    After working a few human recovery cases on a volunteer basis with a variety of police departments, a question kept bugging Kama King.
    “You spend the whole day,” the UCO W. Roger Webb Forensic Science Institute student said, “sometimes days, searching for someone and only find a skull or a few bones and it just ate at me. Are we not finding this or is it not there to be found?”

    July 28, 2014 1 Photo

  • Karan & Rwanda.jpg Peace through Business empowering women entrepreneurs

    Peace Through Business is part of the Institute for Economic Empowerment of Women (IEEW) based in Oklahoma City. It is a program that connects small business entrepreneurs in Afghanistan and Rwanda with business owners in Oklahoma. One such entrepreneur found out about the program from a friend, applied, and was accepted to take part in this year’s session.
    Upon earning a master’s degree in Civil Engineering from the Universite de Sciences et Technique de Lille in Belgium, Lyliose Nduhungirehe began her career working for a construction company in Brussels, but she quickly switched paths to Information Technology.

    July 28, 2014 1 Photo

  • How to care for your pet without breaking the bank

    It’s a shame furry friends can’t pay for themselves. Though wagging tails after a long day at work may make pet ownership seem worthwhile, a happy pup won’t stop those bills from rolling in at the end of the month. Thankfully, quick and easy ways exist for dog owners to cut down on costs.

    July 28, 2014

  • MS_new pastor_Page_1.tiff Local church welcomes new pastor

    For one of Edmond’s newest pastors, faith and family intersect on a personal level.
    Sam Powers, pastor at Edmond 1st United Methodist Church, 305 E. Hurd St., and his family arrived in mid-May and his first Sunday in the pulpit was the second one in June. He and his wife Sheryl Heaton Powers, have two children — Kyla will be an eighth-grader at Cheyenne Middle School and David will be a fifth-grader at John Ross Elementary.

    July 28, 2014 1 Photo

  • pm_Ramona Paul.jpg Keith, 5 others to receive service awards

    The 2014 Door-Opener Awards Gala dinner and silent auction Sept. 4, benefitting ASTEC Charter Schools, will recognize five outstanding Oklahomans and one Kansan for lifetime contributions made toward helping others in society maximize potential and achieve dreams.
    Those selected to receive a Door-Opener Award at the Skirvin Hilton Hotel event include Dr. Harvey Dean, Pittsburg, Kan.; Toby Keith and Tricia Covel, Norman; Former Gov. George P. Nigh, Edmond; the late Dr. Ramona Paul, Edmond; and Natalie Shirley, Oklahoma City.

    July 28, 2014 2 Photos

  • MS_Andy Billups.jpg Local man relies on experience in July 4 emergency

    Andy Billups just happened to have gained experience as a combat zone firefighter/medic while he was serving as a civilian contractor in Iraq.
    The Edmond businessman just happened to have a friend with a place on Grand Lake where he has been viewing Independence Day fireworks for a number of years, and he just happened to be there July 4.
    And he just happened to be relaxing on a hammock when he heard a some kids making a commotion.
    Located two blocks east of Disney on State Highway 28 in the foothills of the Ozark Mountain Range in northeast Oklahoma, the 59,000-plus surface acre Grand Lake is known for its state parks, marinas, restaurants, motels and fishing.

    July 26, 2014 1 Photo

  • -1.jpg 5-year-old learns valuable lessons

    It is never too soon to learn about giving and receiving. An Edmond 5-year-old recently learned about both.
    Kendall Kingry will be entering kindergarten at Will Rogers Elementary this fall and she is already looking forward to November.
    “I get to go to Disneyland in November,” Kendall said.

    July 26, 2014 2 Photos

  • peach formatted.jpg Hard year for peaches doesn’t dampen summer tradition  

    A rusting, silver-colored water tower tells visitors to this rural town between Muskogee and Tulsa that they’ve come to the “Peach Capitol of Oklahoma.”
    Residents of Stratford, the state’s other self-proclaimed peach capital, might beg to differ. Even so, Porter is known for its peaches, and every year thousands of people flood this town of about 600 residents to taste and celebrate the local crop during the three-day Peach Festival.
    Like the aging water tower, Porter’s peach industry isn’t as vibrant as it once was.

    July 25, 2014 1 Photo

  • Final step to train toddler with baby on way

    Q: Using your advice, I successfully toilet-trained my daughter by age 16 months. It is now three months later and we are still using diapers at naps and nighttime. At her nap, which lasts several hours, she fully soaks her diaper. At night, she is taking off her diaper prior to falling asleep, wetting the bed after she goes to sleep and then crying for us when she wakes up in a pool of pee. Is this a sign that I should begin night training? I'm hesitant to do this because I am 8 months pregnant and don't relish the idea of waking up several times a night to take her to the bathroom and tending to a newborn as well. I would prefer to continue using diapers until she is old enough to get out of bed and take herself to the potty (even a potty in her room). Is this unrealistic? Or should I just deal with the extra night wakings and start taking her to the potty a few times a night now? If not, how do I keep her diaper on at night?

    July 25, 2014

  • Living Smart: How landscaping can deter intruders, pests

    Done right, landscaping can do much more than attract compliments and boost your property value. It can help you repel intruders, both human and natural.
    Landscaping experts who’ve earned high marks from Angie’s List members say overgrown bushes and shrubs are like welcome mats to burglars. Keep plants and trees trimmed. Place thorny but attractive bougainvillea or barberry bushes under windows, sending would-be thieves a sharp message to go elsewhere.

    July 25, 2014