The Edmond Sun

Features

August 23, 2013

AS I SEE IT: TV, commercial irritations grow to list proportions

EDMOND — Have you noticed how cable news commentators bully an invited and accredited guest (unless it’s Krauthammer) but allow their sports/music/acting superstar guests to assassinate characters and spout uninformed remedies for the world’s ills? Such flagrant inconsistency is at the top of my TV Irritations List, but there are others.  

“Stay tuned for SHOCKING late-breaking news” about the Kardashians; Zimmerman; Weiner; drugged athletes; pedophile coaches; escalating Obamacare costs. “Phony” Washington Scandals is another of my TV irritations, the operable word here being SHOCKING. That’s to discourage the viewer from changing channels during program breaks.

I wasn’t going to anyway. Shocking news is everywhere, so channel hopping isn’t going to work. I stay put and let my eyes glaze over unless the commercial is one of my favorites, e.g., the talking pig behind the wheel of a convertible; any commercial featuring Flo; the Aussie-talking lizard and the little white dog that loads the dishwasher. Also the Aflac duck who quacks his company affiliation. I have no idea who is sponsoring any of the other commercials. I don’t want to know. Not knowing is how I take revenge against commercial interruptions.

Do you have any idea how expensive those commercial spots can be? Reliable sources tell me it’s an average $110,000 for a 30-second prime-time broadcast spot; $188,000 per comparable cable spots, and “a sharp, catchy TV spot” can easily cost anywhere from $100,000 or more to produce.

That would amount to a lot of money slipping through the sponsors’ fingers if the cost of the commercial weren’t buried in the product the consumer buys. Not me, though. In fact I’m making money. Watching the TV program but boycotting the commercial is like shorting your host, but I’m not buying his high-dollar name brand anyway.        

“But wait!” is also high on my TV Irritation List. That would be the gizmo hawker who stops midway of his spiel with an offer to halve the price of a $10 knife, a single hearing aid or even a mop if you’re interested in owning two of that item at the stated price, and are willing to pay the shipping and handling on the double deal. Too good to be true? Maybe. Depends on the doubled cost of the shipping and handling. Like Obamacare, you won’t know until you get the bill.

Transparency? Not really, but you can’t say the same for the white-coated TV un-doctor who —after he has lauded the healing qualities of this or that drug — turns the microphone over to a fast-talking off-screen voice racing through a long list of side effects ending with, “and possible death.” Death? An excess of transparency some might say, but then the un-doctor is back concluding in a cheery voice ... “So if you’re suffering dizziness and fatigue, ask your family doctor about Slumber On and say goodbye to those restless nights.”

The car radio wouldn’t be half so irritating, but I don’t drive much anymore.

MARJORIE ANDERSON is an Edmond resident.

1
Text Only
Features
  • Doctors to rate cost effectiveness of expensive cancer drugs

    The world's largest organization of cancer doctors plans to rate the cost effectiveness of expensive oncology drugs, and will urge physicians to use the ratings to discuss the costs with their patients.

    April 16, 2014

  • treadmill-very-fast.jpg Tax deduction for a gym membership?

    April marks another tax season when millions of Americans will deduct expenses related to home ownership, children and education from their annual tax bill. These deductions exist because of their perceived value to society; they encourage behaviors that keep the wheels of the economy turning. So why shouldn't the tax code be revised to reward preventive health?

    April 16, 2014 1 Photo

  • Allergies are the real midlife crisis

    One of the biggest mysteries is why the disease comes and goes, and then comes and goes again. People tend to experience intense allergies between the ages of 5 and 16, then get a couple of decades off before the symptoms return in the 30s, only to diminish around retirement age.

    April 16, 2014

  • Screen Shot 2014-04-16 at 12.51.22 PM.png VIDEO: Toddler climbs into vending machine

    A child is safe after climbing into and getting stuck inside a claw crane machine at a Lincoln, Neb., bowling alley Monday.

    April 16, 2014 1 Photo

  • To sleep well, you may need to adjust what you eat and when

    Sleep.  Oh, to sleep.  A good night's sleep is often a struggle for more than half of American adults.  And for occasional insomnia, there are good reasons to avoid using medications, whether over-the-counter or prescription.

    April 16, 2014

  • portraitoflotte.jpg VIDEO: From infant to teen in four minutes

    Dutch filmmaker Frans Hofmeester’s time lapse video of his daughter, Lotte — created by filming her every week from her birth until she turned 14 — has become a viral sensation.

    April 16, 2014 1 Photo

  • Sheriff seeks items for agency history project

    If you have historic pictures or artifacts related to the Oklahoma County Sheriff’s Office, the agency is asking the public to share them.
    “The Oklahoma County Sheriff’s Office is working on a history project. If you, your family, friends or acquaintances have any old photos or artifacts related to the OCSO we would love to have them or a digital copy,” said Oklahoma County Sheriff John Whetsel.

    April 16, 2014

  • oil infographic[1].png Easy on the coconut oil

    These days, it seems like coconut oil is soaking up credit for its positive affect on a wide range of health conditions. But, still developing science around the popular oil tells a little different story.
    “We know all saturated fats are not created equally, but there’s no evidence that coconut oil is better or healthier than other vegetable oils,” said Janice Hermann, Oklahoma State University Cooperative Extension nutrition specialist.

    April 16, 2014 1 Photo

  • Easter 4e.JPG Moms Club finds Easter fun at Fountains at Canterbury

    The Fountains at Canterbury hosted members of the Moms Club of Edmond-West Tuesday morning for a Easter egg hunt and party complete with a special visit from the Easter Bunny. Residents at the Fountains at Canterbury hid several dozen eggs filled with prizes and candy for the children. The Moms Club of Edmond-West is a nonprofit, local chapter of stay-at-home moms who aim to support each other during the day.

    April 16, 2014 2 Photos

  • New study counters pot legalization argument

    A new study raises a strong challenge to the idea that casual marijuana use isn’t associated with bad consequences, a researcher says.
    Researchers say the findings suggest recreational marijuana use may lead to previously unidentified brain changes and highlight the importance of research aimed at understanding the long-term effects of low to moderate marijuana use on the brain.

    April 15, 2014