The Edmond Sun

Features

April 26, 2014

The waffle taco's biggest enemy isn't McDonald's. It's consumer habits.

Yum! Brands execs admitted this week that the Waffle Taco is fighting an uphill battle in the fast-food breakfast wars. "We gotta break major habits," CEO David Novak said of Taco Bell's morning menu rollout during Yum!'s quarterly earnings call. "People have a tendency to do the same thing every day. It's hard to even get our current users to give us a try."

Novak also made clear that he sees breakfast as critical to Taco Bell's national success. "I've always said if you can be successful at breakfast - and we fully intend to be - there's no reason in the world why Taco Bell can't go from 5,000 stores to 8,000 stores in the United States," he said. Fast-food breakfast accounts for tens of billions of dollars in sales in America.

Though Novak stressed that "we are in it to win breakfast," his comments sounded less assured than those of McDonald's CEO Don Thompson this week. Gesturing to Taco Bell, Thompson said McDonald's had "not seen an impact relative to the most recent competitor that entered the [breakfast] space," and that new competition would only make McDonald's pursue breakfast more aggressively.

Yum!, the corporation behind Taco Bell, Pizza Hut and KFC, said same-stores sales at Taco Bell's U.S. locations declined 1 percent in the first quarter, but chalked much of that up to the harsh winter.

 

1
Text Only
Features
  • Fall gardening season has arrived

    Even though the temperature is hot and there are still summer vacations on the calendar, it is time to start thinking about planting your fall garden.
    Most Oklahoma gardeners are still reaping the rewards of their spring gardens, said David Hillock, Oklahoma State University Cooperative Extension consumer horticulturist, but it is not too early to plan for fall gardening crops.

    July 23, 2014

  • Receive 10 free dogwood trees from Arbor Day Foundation

    Add color to your landscape year-round by joining the Arbor Day Foundation in August.

    July 23, 2014

  • Authorities update Simpson’s saga

    Investigators are attempting to locate the owner of a dog named Simpson to determine whether or not his injuries were due to an accident or man-made, an official said.
    On July 1, the Logan County Sheriff’s Office investigated reports of an injured dog near the intersection of Western and Simpson in south Logan County, Lt. Tom Kutay said. Officers responded and took several statements of a dog being found with injures to its back, Kutay said.

    July 22, 2014

  • Whataburger celebrates children’s superhero spirit with ‘Super-Duper’ event

    It’s a bird! It’s a plane! It’s a Super Duper Celebration! In the heart of every child lives a superhero and on Thursday Whataburger restaurants will celebrate the superhero spirit in all of us with an evening of family fun from 5-7 p.m. at its location at 421 S. Broadway.
    Customers can spend quality time with their little heroes and treat them to a superhero-themed celebration of food, activities and giveaways. Children 12 and under dressed in a superhero costume will receive a free kid’s meal. There will be a Whataburger photo booth and Whataburger’s mascot, Whataguy, will also be present to join the fun.

    July 22, 2014

  • Shopping smarter for family necessities can help the environment

    There’s a growing trend among consumers to make choices reflecting the goals and values that matter to them most.  In fact, two out of five people say they’re more inspired to try a natural product that does something good for themselves, their family and the planet, according to a recent study conducted by Toluna for natural products brand Tom’s of Maine.

    July 21, 2014

  • Back to school lunch Build a better bag

    Brown bag lunches and back to school go hand in hand. As you’re gearing up for the start of a new school year, it’s the perfect time to stock the pantry with healthy sack lunch options and after school snacks, too.

    July 21, 2014 1 Photo

  • Pets

    This is a list of animals that have been found and are at the Edmond Animal Shelter, at Interstate 35 and Covell in the Cross Timbers Municipal Complex. Call the shelter at 216-7615 for more information.

    July 21, 2014

  • Kids Cook Simple ways canned foods get children cooking

    When it comes to teaching children about healthy eating habits, there’s no better classroom than the kitchen.

    July 21, 2014 1 Photo

  • Garden Vegetable Spring Rolls The Canebrake offers summer recipe for Garden Vegetable Spring Rolls

    The Canebrake, a destination hotel and spa in Wagoner, is offering the following recipe from its restaurant for Garden Vegetable Spring Rolls with Avocado Wasabi Puree.

    July 21, 2014 1 Photo

  • Malaysians wonder 'Why us?' after second loss of airline jet

    It was all too familiar. Grieving families rushing to airport. The flashing television graphics of a plane's last radar appearance. The uncomfortable officials before a heavy thicket of microphones.
    For many Malaysians, the disappearance of Flight 370 in March has been a long trauma from which the nation has not yet recovered.

    July 21, 2014