The Edmond Sun

Local News

August 13, 2012

Council OK's sign variance

EDMOND — The City Council approved a variance 5-0 Monday evening to allow an electronic gas price sign at the E-Z Mart Shell Store on the northwest corner of Fretz and Edmond Road.

Edmond Road is a sign corridor that allows taller signs, said Bob Schiermeyer, city planner.

Jace Larson, representing General Lighting & Sign Services asked for a national standard Shell sign or 18 feet within 72 square feet of sign area per side. The price of gasoline would be changed from a manual format to an electronic display. Only one price would be displayed, Larson said.

“A 75-square-foot face area is allowed in the current standard,” Schiermeyer said.

The only component of the sign to be illuminated at night would be the Shell logo and the price of regular unleaded gasoline, leaving the bulk of the sign in the dark, Larson said.

No flashing or moving components of the sign are possible with its design, Larson said. And there are no signs on the canopy.

The building’s age dates back to the 1970s, so it precedes the site plan approval requirements and landscaping requirements, Schiermeyer said. Two shrubs would be at the base of the sign.

The standard Shell sign is the only one offered by the corporation. Three electronic gas price signs have been granted by the Council. These locations include the OnCue on Broadway, the Turbo Express on Second Street and one for Fountain Oaks Convenience Store on East Second Street, Schiermeyer said.

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