The Edmond Sun

Local News

February 17, 2014

New OnCue receives sign variance

EDMOND — The Edmond City Council approved a sign variance 3-2 recently for an OnCue Convenience Store on the northwest corner of Kelly Avenue and 33rd Street.

Council representatives Darrell Davis and Elizabeth Waner voted against the item.

There is a 30-foot-tall Shell sign to the south of the property set at 200 square feet in Oklahoma City limits, said Randal Shadid, representing OnCue.

One of the ground signs would be 20-feet tall and 72.04 square feet per side, according to the plan.  A second sign would be 22.46-feet tall with a logo and electronic messaging with price changes, said Bob Schiermeyer, city planner.

Shadid said he has never been a fan of big signs, but there is the large Shell station sign across the street that is in direct competition with OnCue.

“We’re asking that we be allowed to compete basically and have not some advantage, but be on the same footing with Shell across the street from that sign,” Shadid said.

The proposed 20-foot OnCue sign would already be legal on 33rd Street if it would be placed between Boulevard and Broadway, Shadid said.

OnCue is planning for a 6,650-square-foot building with 40 parking spaces in a 92,399-square-foot lot. Bicycle parking is provided in the plan. The property does not have a sensitive border and meets landscape and lighting requirements.

Two drives on Kelly and two on 33rd Street will be shared with future development, Schiermeyer said.

OnCue plans to extend the median on Kelly farther south to preserve traffic flow.

“I’m not asking OnCue to lower their standards,” said Ed Moore, representing the Edmond Neighborhood Alliance. “But I just wondered if they’d be asking Edmond to lower their standards.”

Councilman Darrell Davis said 41,000 cars pass the intersection every day. The area serves as a gateway to Edmond, he said.

“When I was going back and looking at some of the documents that we’ve created over the years like Tomorrow’s Edmond, we’ve always wanted to preserve our gateway,” Davis said.

Passersby would know they are in Edmond when seeing a standard compliant sign when they cross  33rd Street, he said.

“I don’t have a particular problem with a larger sign there,” said Nick Massey, city councilman.

The council needs to have a discussion to re-evaluate larger signage for the whole corridor from Broadway to Santa Fe, Massey said.

“When we’re talking about EMC (electronic message signs), our business here in Edmond need to be able to compete with Oklahoma City and the community in general,” he said.

Councilwoman Elizabeth Waner said the height variance is a concern.

“They were aware of those height restrictions when they bought, when the committed to bringing the service to Edmond,” Waner said.

The appearance of 10 islands under a large canopy will present a quality product within a quality community and will not go unnoticed by consumers, Waner said.

“I don’t think it will be a hardship to keep that to the size sign that we allow,” Waner said. “I also don’t have a problem with the electronic changing of gas prices.”

Councilwoman Victoria Caldwell said the decision to stop the 20-foot signs on the 33rd corridor seems arbitrary. Taller signs are reasonable there because it has developed heavily in retail, Caldwell said.

“I think we have to consider the fact it is on the competitive edge of Edmond to Oklahoma City,” Mayor Charles Lamb, said. “I do understand the comments about gateway and the look and feel, but at the same time I think part of that is accomplished with the way they have exceeded minimum standards on landscaping.”

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