The Edmond Sun

Local News

May 11, 2013

VIDEO: Be Edmond releases PSA featuring local BMX star

EDMOND — Edmond-born BMX star Mat Hoffman was given an appropriate nickname — “The Condor” — because he defied gravity.

Hoffman is using his celebrity to communicate an important message to youth through a public service announcement produced in collaboration with Edmond Family Counseling for its Be Edmond project, which is designed to provide crisis intervention information among other items to local teens. The PSA, which also features Poos Tae Kwon Do, CityLink, Citizens Bank of Edmond and Twist and Shout, can be viewed at

In his all-star riding career, Mat has had dozens of broken bones and more concussions than he can count, not something to brag about. But all can relate to his ability to persevere and succeed.

Mat was raised on trampolines and started jumping on them when he was age 2. By age 6, he was a pro at backflips. He progressed to inventing combinations of tricks. He enrolled in gymnastics to demonstrate his skills, but dropped out after being limited at first to the balance beam.

When he was age 7, he was banned from riding a go-cart after he drove it into his brother Travis, who was on a motorcycle, while playing chicken, leading to getting stitches in his wrist. He also got in trouble for trying to jump a work truck over a barrel in the horse area on the family farm. He damaged the truck and had to work random jobs around the house to pay for it.

Building airplanes also helped fuel Mat’s desire to fly. So did the clandestine activity of jumping bikes off the roof of the house into the pool. His brother Todd came up with the idea, which migrated to Travis and then Mat.

“My parents uncovered our extracurricular aquatic activities and shut us down, but not before I’d felt a few brief moments of how much fun one could have with a bicycle and some air,” Hoffman wrote in “The Ride of My Life.”

He then graduated to motorcycles, a process that helped him master the art of crashing. Riding with a cousin on the Draper Lake Trails developed his thirst for independence and adventure.

Mat’s first BMX bike was a red Mongoose, used for his own entertainment and to get around Edmond. He progressed from basic robo-style popping and locking moves to gyroscopic maneuvers.

His life changed when he went to the Edmond Bike Shop to pick up his brother’s birthday present, a Skyway TA frame and fork. Its tubing and welded seams screamed for a new ride for new times. His parents built the first ramp for their sons. Then came a quarterpipe.

At age 11, Mat rode a ramp for the first time. His brother held him on his bike over the edge of the ramp. Without warning, his brother let go.

“In a split second my mental outlook had been changed by a burst of accidental action, erasing the limitations that existed in mind,” Mat wrote. “I wanted to try it again, without second-guessing myself on what I could or couldn’t do.”

By age 14, Mat had earned national notoriety for his skill, passion and daring on a bike. At age 16, he was the youngest pro rider in BMX. He is known for inventing more than 100 tricks including the 900, Flip fakie (a backflip that includes landing backwards) and Flair (a backflip with a 180 degree turn).

Hoffman created the Bicycle Stunt series, which gave riders a place to compete and showcase their talents. The series’ success attracted ESPN, which partnered with Hoffman Promotions in the mid-1990s to produce and televise it.

Edmond filmmaker Bunee Tomlinson, Red Chair Productions and Freestyle Productions produced the PSA featuring Hoffman. Jackie Shaw of Edmond Family Counseling said she is amazed at how willing the actors including Hoffman, and Major League pitcher Ty Hensley, the former Santa Fe High School star, have been to (pardon the pun) pitch in.

Kathy Matthews, an Edmond Family Counseling staff member who is coordinating the project, said the Mat Hoffman PSA was released Friday and can be seen at and on YouTube.

“I think it is great that our community is coming together for this and we want everyone to realize that this will be something new for teens,” Matthews said.

Edmond Family Counseling via Be Edmond also is developing an app to connect Edmond youth with crisis intervention and community support in a variety of areas.

Shaw said $10,000-$12,000 is needed to be able to finish the project before the start of classes this fall. On Mother’s Day, persons affiliated with the project will be seeking donations from Edmond churches, a way to honor moms, Shaw said.

Those who already have contributed, like business partner Citizens Bank, which gave $20,000, are helping change lives for the better, and organizations including the Edmond Ministerial Alliance are endorsing it, Shaw said. | 341-2121, ext. 108

Text Only
Local News
  • earth day 7.jpg Central community learns about water conservation

    Edmond residents know about rain that falls from their roofs after a storm. Some may not know what kind of important role it plays in the nation’s water supply.
    Tim Tillman, the University of Central Oklahoma’s sustainability coordinator, said UCO has a tradition of innovation in sustainable practices. Tillman said Earth Day, first brought to the campus more than 20 years ago, began that tradition.
    During Tuesday’s Earth Day Fair, Jason Summers, a Coca-Cola account manager for on-premise sales, was giving away rain barrels and educating members of the Central Oklahoma community about the benefits of rain barrels.

    April 22, 2014 3 Photos

  • pic 2.JPG Energy secretary touts CNG fleet conversion

    Oklahoma Secretary of Energy and Environment Michael Teague said the state is leading the way in converting its fleet of vehicles to run on compressed natural gas.
    And, he adds, the state is working to get federal officials engaged in moving its fleet of vehicles in Oklahoma to use CNG.
    Teague made those statements Tuesday during a visit to Champion CNG, 13915 N. Harvey Ave. in Edmond. The visit also coincided with Earth Day.

    April 22, 2014 1 Photo

  • 3 Senate candidates say no to Sharia law

    Whether to deport non-citizen Muslim men in the U.S. who believe violence is justified by Sharia law was a question asked to three of the seven Republicans running for the U.S. Senate.
    The Oklahoma Conservative Political Action Committee hosted a debate recently in Oklahoma City. The office is being vacated by retiring U.S. Sen. Tom Coburn.
    Congressman James Lankford said Great Britain has experimented with allowing certain pockets of their nation to function under Sharia law.

    April 22, 2014

  • MS_weather graphic.jpg Local forecast includes multiple severe weather days

    Severe thunderstorms will be possible in the area Wednesday and during the weekend.
    The National Weather Service says severe storms are expected to develop near a dryline across western Oklahoma down into Texas late Wednesday afternoon. Primary concerns will be very large hail and damaging wind gusts.
    During the evening and overnight hours, the storms are expected to form a squall line and move east into central portions of the state. As this occurs, the main threat will become damaging straight-line winds.

    April 22, 2014 1 Photo

  • Authorities make 8th arrest in Logan Co. homicide

    Authorities have arrested an eighth suspect in a homicide which involved the discovery of a badly burned body along a Logan County road.
    On Jan. 31, firefighters were dispatched to a grass fire in a rural area located south of State Highway 33 between Langston and Guthrie, Logan County Sheriff’s Office Chief Deputy Richard Stephens stated in a previous report. While extinguishing the fire, firefighters discovered a badly burned male body, Stephens said.

    April 22, 2014

  • Citizens Caring for Children to participate in 1-mile walk

    Citizens Caring for Children will join thousands of Oklahomans on Saturday for the fourth annual Walk a Mile in My Shoes foster care awareness walk. The 1-mile walk will take place at the Chickasaw Bricktown Ballpark, 2 S. Mickey Mantle Drive, Oklahoma City, from 9-11 a.m.

    April 22, 2014

  • Police report home burglary outbreak in Edmond

    Police said they are seeking the public’s help in identifying a suspect linked to a string of residential burglaries with common occurrences.

    April 22, 2014

  • 4-22 Good Reads

    NOTE: Email to have your name entered into a drawing for “The Noisy Paint Box.” Deadline is 10 a.m. April 28. Winner will be notified by return email. Winner is responsible for picking up the book at The Edmond Sun at 123 S. Broadway. All entrants must be 18 or older to win.

    April 22, 2014

  • Pom UCO Cheer, Pom finish big at Nationals

    The University of Central Oklahoma’s cheer and pom squads traveled to Daytona Beach, Fla., April 10-12 for the National Cheerleaders Association and National Dance Alliance College Nationals, bringing home second place trophies in All-Girl Cheer, Dance Hip Hop and Dance Team Division II, and fourth place in Coed Intermediate Cheer.

    April 21, 2014 1 Photo

  • UCO presents Missouri poet laureate for reading

    The University of Central Oklahoma’s College of Liberal Arts will host a poetry reading from William Trowbridge, poet laureate for Missouri, 7:30 p.m. April 29 in Pegasus Theater in the Liberal Arts building on Central’s campus.

    April 21, 2014

Featured Ads
NDN Video
Stephen Colbert Tells David Letterman His Plan for 'Late Show' Georgetown police officer filmed tripping students Viral: It's Not Pitbull - It's Amy Poehler! Recycling Highlights for Earth Day Peeps Launched into Outer Space NYPD's Twitter Request For Photos Backfires New HBO Go Commercials Capture Awkward Family TV Watching Raw: Leopard Bites Man in India Rise of the Milkbots Jenna Dewan-Tatum Strips Down TRENDING: Brian Williams Raps 'Gin and Juice' on ‘Tonight Show’ Middle School heroes rescue students from burning bus WHOPPER OF FISHING STORY: Florida man catches massive Mako shark Maks Chmerkovskiy's "DWTS" Meltdown The many faces of Mike Woodson Ape Builds A Fire And Toasts Marshmallows In Amazing BBC Video Manchester Utd sack manager David Moyes "RHOA's" Dramatic Brawl High school, College Drug Ring Busted In Montgomery County High Court to Hear Dispute of TV Over Internet

Do you agree with a state budget proposal that takes some funds away from road and bridge projects to ramp up education funding by $29.85 million per year until schools are receiving $600 million more a year than they are now? In years in which 1 percent revenue growth does not occur in the general fund, the transfer would not take place.

     View Results