The Edmond Sun

May 17, 2010

Mascot helps kick off “Click It or Ticket” mobilization

EDMOND — Metro area law enforcement agencies joined forces Monday at the AT&T Bricktown Ballpark to launch the 2010 “Click It or Ticket” mobilization, which will run May 24 through June 6.

Rowdy, the RedHawks’ mascot, took part in the event to announce his new partnership with the Oklahoma Highway Safety Office to promote passenger safety throughout the baseball season.

In Oklahoma, 348 people died in unbelted crashes in 2008. That’s 46 percent of the 751 people who died in crashes on Oklahoma roadways in 2008, according to the National Highway Traffic Safety Administration.

In 2008, 12,671 passenger vehicle occupants died in motor vehicle crashes nationwide between the nighttime hours of 6 p.m. and 5:59 a.m., according to NHTSA statistics. Nearly two-thirds (64 percent) of those who died were not wearing their seat belts at the time of the crashes, compared to less than half (45 percent) of the passenger vehicle occupants killed during the daytime hours of 6 a.m. to 5:59 p.m.

Hundreds of law enforcement officials, highway safety representatives and safety advocates nationwide have vowed support of the annual mobilization.

High-visibility enforcement campaigns such as the “Click It or Ticket” mobilization are credited with increasing the national belt usage rate from 58 percent in 1994 to an observed usage rate of 84 percent in 2009. And belt use saves thousands of lives each year across America. In 2008 alone, seat belts saved 13,250 lives nationwide.

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