An Edmond couple in business together is working smarter, not harder, to bring the business development methods of the late businessman, David Sandler, to businesses and nonprofits in central Oklahoma. In fact, it is believed among many in the business world that Sandler himself coined the phrase, “Work smart, not hard.”

Mike and Doyce Crandall of Edmond own Sandler Training of Oklahoma, 5850 W. Wilshire Blvd. in Oklahoma City. The couple are active at Acts II United Methodist Church, with the Edmond Chamber of Commerce and Leadership Edmond and Mike is a contributing writer for The Business Times, a publication of The Edmond Sun.

The Crandall’s incarnation of Sandler Training is one of 290 Sandler Training facilities in the United States, with additional locations across the globe.

The couple want to invite people in business and others interested in working smart to the official grand opening of their new Sandler Training facility, with two days of ribbon cuttings, open house and more than $20,000 in giveaways.

The couple, whose consultancy specializes in one-on-one interactions with business-owners and employees, have opened a 5,500 square-foot facility where they work with companies large and small. They have been in business for more than nine years, but purchasing their own building to renovate is one of the Crandall’s business goals that has only recently come to fruition with the purchase of a new building in northwest Oklahoma City.

Nearly all the work needed to renovate the space was done by Crandall’s clients, Mike Crandall said, from the construction to audio-visual, to IT and HVAC. Doyce Crandall and their daughter did the interior design.

The facility’s main meeting space is large, airy and modern, but what you won’t find is rows of office furniture laden with computers.

“Our world is technology and communication,” Crandall said. “That means interpersonal. Computers distract from that.”

The Sandler method, Crandall said, combines psychology and business to create a rather introspective approach to business development.

“We tend to as humans — and this is the psychology portion of what we do — we become creatures of habit,” Crandall said. “If somebody doesn’t challenge us about the right habits and the wrong habits, we get stuck.”

Along with Doyce, Mike and five other consultants on staff aim to work as a team, finding ways to help business leaders find new, smarter tactics to the work in which they have become habitual, creating a new way of thinking that leads to new results in their business management strategies.

The Crandalls are 16-year Edmond residents. Their children graduated from Edmond Santa Fe High School. Zachary Knepp, 24, is a student at the University of Central Oklahoma, studying psychology and computer programming (“We get into some pretty interesting conversations,” Crandall said.) and Courtney Maynard, 30, is a registered nurse with her BSN who works at INTEGRIS Baptist and occasionally, alongside her parents at Sandler.

Each year, Sandler Training opens applications from nonprofits for a $50,000 scholarship for Sandler services. The scholarship includes one full-year of training in multiple Sandler Training courses designed to help NPO's grow their donor base and manage their development and operations more efficiently and effectively. Deadline for application is listed on the company’s website,

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